While Silicon Valley chases AI hype, a Mexico City startup has quietly built a $7.2M revenue engine in corporate education. Vinco isn't just another LMS—it's a retention weapon disguised as a learning platform, and it's winning where others fail.

"Vinco isn't selling courses—it's selling retention, and that's why it's growing while others plateau."

The tech stack reveals their priorities: jQuery, Bootstrap, and Tailwind CSS suggest a pragmatic, fast-to-market approach rather than chasing the latest frameworks. Google Analytics and Tag Manager show they're data-driven, but the absence of sophisticated tracking tools hints at a sales-led growth model where demos and relationships matter more than digital funnels.

• Bootstrapped or lightly funded (no funding rounds listed) with 57 employees generating $126K revenue per employee
• Dominant in undefined markets (100% traffic share suggests enterprise contracts driving direct access)
• Social presence across all major platforms but minimal traffic—brand awareness happens offline
• CEO Lissy M leads a team that includes both developers and student success roles—product and service are inseparable