9:41
vincom.com.vn
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vincom.com.vn

11 technologies
VerifiedVisit439.2K/mo$69M27611 Tech14 Leads
Deep Dive

Vincom: The Digital Backbone of Vietnam's Retail Empire

How a mall operator built a digital magnet pulling 440K monthly visitors.

Forget pure e-commerce. Vincom.com.vn represents a masterclass in digital-to-physical (D2P) dominance, where the website isn't just a storefront—it's the command center for Vietnam's largest mall network. While competitors battle for cart conversions, Vincom wins by driving foot traffic through the glass doors of 80+ locations.

439K
Monthly Visits
82%
Organic Traffic
$68.9M
Annual Revenue
21K+
Backlinks

"Vincom isn't selling products online; they're selling destinations. Every click is a step closer to a physical mall."

The SEO Fortress Strategy

With 82% of traffic coming from organic search, Vincom has built an SEO moat around location-based queries. They don't just rank for 'shopping mall'; they dominate hyper-specific terms like 'royal city' (7.3K volume) and 'vincom đồng khởi' (5K volume). This isn't accidental traffic—it's captured intent from users planning their next physical visit.

The Localized User Experience

The tech stack reveals a focus on speed and localization. Using Tailwind CSS and DaisyUI, the site achieves a clean, mobile-first interface essential for Vietnamese users. However, the reliance on jQuery suggests legacy architecture that may need modernization to compete with nimbler, app-first competitors.

The domain's authority is undeniable. With 21,467 backlinks and a global rank of ~129K, Vincom.com.vn acts as the digital anchor for the entire Vingroup ecosystem. The traffic split—82% organic, 15% direct—signals strong brand recall. Users aren't stumbling upon Vincom; they're seeking it out.

  • Dominates location-specific search queries, acting as a directory for its physical assets.
  • Leverages a hybrid tech stack (Bootstrap/Tailwind) for rapid, responsive design deployment.
  • Integrates heavy tracking (Google Analytics, Facebook Pixel) to measure offline impact from online traffic.
Does not support direct e-commerce transactions or product delivery.
Excels at driving high-intent physical foot traffic.
Limited global appeal—93% of traffic is domestic (undefined region).
Maintains a massive organic search footprint for local discovery.
Tech stack includes older libraries (jQuery) that may hinder performance.
Serves as a unified hub for events, dining, and shopping across Vietnam.

The Ultimate D2P Playbook

Vincom proves that for brick-and-mortar retail, a strong digital presence isn't about replacing the store—it's about guiding the customer to it.

What tech stack does Vincom use?

20 detected
Backend Frameworks1
Cloud & Hosting1
Advertising1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics9
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
G
Google APIs
F
Facebook

How much traffic does Vincom get?

Traffic & Engagement

255.3K
Monthly Visits
+62.5%
1.8
Pages/Visit
3:26
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend+14%
224.5K
Oct 2025
Oct
157.2K
Nov 2025
Nov
255.3K
Dec 2025
Dec

Rankings

#149,619
Global Rank
#2,316
Vietnam Rank
Online Services
Category

Backlinks & Authority

21.5K
Backlinks
2.8K
Ref. Domains
60
Authority Score
Low
Penalty Risk
Backlinks Trend+2%
21.1K
Jul 2025
Jul
20.7K
Aug 2025
Aug
20.8K
Sep 2025
Sep
21.0K
Oct 2025
Oct
21.3K
Nov 2025
Nov
21.5K
Dec 2025
Dec

Search Traffic

Organic
2.3M

Top Organic Keywords

#1vincom
165,000 vol5.9%
#1vincom center đồng khởi
135,000 vol4.8%
#1royal city
201,000 vol4.2%
#1vincom center bà triệu
110,000 vol3.9%
#1vincom center phạm ngọc thạch
74,000 vol2.6%

Where is Vincom's audience located?

🇻🇳Vietnam86.5%
🇺🇸United States9.1%
🇦🇺Australia1.8%
🇯🇵Japan0.5%
🇸🇬Singapore0.4%

Device Distribution

Desktop26.8%
Mobile73.2%

What keywords does Vincom rank for?

5 keywords
1vincom đồng khởi5.1K vol$0.83
2royal city7.4K vol$0.11
3vincom3.4K vol$0.72
4vincom mega mall1.5K vol$1.08
5vincom trần duy hưng2.2K vol$0.28

How is Vincom's SEO?

Open Graph Image

OG Image preview
og:image

https://statics.vincom.com.vn/vincom-ho/Untitled-design-1754463855.jpg

Meta Tags

title65 chars

Vincom - Hệ Thống Trung Tâm Thương Mại Lớn Nhất Việt Nam | Vincom

description241 chars

Tại Vincom, bạn không chỉ khám phá những trải nghiệm Mua sắm - Ẩm thực - Vui chơi độc đáo, tận hưởng những lễ hội, kết nối xu hướng mà còn nhận được những năng lượng tích cực và nguồn cảm hứng bất tận, giúp cuộc sống thêm hứng khởi mỗi ngày.

og:title

Vincom - Hệ Thống Trung Tâm Thương Mại Lớn Nhất Việt Nam

languageVI

Who works at Vincom?

Loading leads...

What do customers think of Vincom?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Vincom

What is Vincom's Revenue?
Vincom generates approximately $69M in annual revenue. With 276 employees, that's $249,700 per employee.
What does Vincom do?
Tại Vincom, bạn không chỉ khám phá những trải nghiệm Mua sắm - Ẩm thực - Vui chơi độc đáo, tận hưởng những lễ hội, kết nối xu hướng mà còn nhận được những năng lượng tích cực và nguồn cảm hứng bất tận, giúp cuộc sống thêm hứng khởi mỗi ngày.
How fast is Vincom growing?
Vincom has grown by 62.5% in the last 6 months according to traffic data. employee count has changed by -5% year over year.
How do people interact with Vincom?
When visiting Vincom, visitors view an average of 1.8 pages per visit, and spend around 3:26 on the site, and the bounce rate is 68.0%.
How do people find Vincom?
2.3M (887%) find them through organic search.
Who uses Vincom?
Vincom's top market is Vietnam with 220.9K visitors (86.5%). United States is 2nd with 23.2K (9.1%). Australia is 3rd with 4.6K (1.8%).
What technologies does Vincom use?
Vincom uses 11 technologies across their website including Fonts, Backend Frameworks, Cloud & Hosting. Key technologies include Google Fonts, Ruby on Rails, Cloudflare.
Who are Vincom's competitors?
Vincom's main competitors include True Spec Golf, FREEBIRD Stores, SupplyKick, SUPPLY.com, Circa Lighting. These companies operate in similar markets and compete for the same customer base.

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About vincom.com.vn

Tại Vincom, bạn không chỉ khám phá những trải nghiệm Mua sắm - Ẩm thực - Vui chơi độc đáo, tận hưởng những lễ hội, kết nối xu hướng mà còn nhận được những năng lượng tích cực và nguồn cảm hứng bất tận, giúp cuộc sống thêm hứng khởi mỗi ngày.

Company Overview

vincom.com.vn
Website
food_and_drink
Industry
#129,531
Global Rank
439.2K
Monthly Visitors
11
Technologies
14+
Employees

vincom.com.vn Key Pages

Contact vincom.com.vn

Technology Stack

vincom.com.vn uses 11 technologies across their website including Google Fonts, Ruby on Rails, Cloudflare, and more.

Fonts

Google Fonts

Backend Frameworks

Ruby on Rails

Cloud & Hosting

Cloudflare

Advertising

Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

UI Libraries

DaisyUI

Traffic & Audience

439.2K
Monthly Visits
40%
Bounce Rate
1.7
Pages/Visit
0:36
Avg. Duration

vincom.com.vn receives approximately 439.2K monthly visitors and ranks #129,531 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:36 on the site.

The majority of vincom.com.vn's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vincom.com.vn?
Tại Vincom, bạn không chỉ khám phá những trải nghiệm Mua sắm - Ẩm thực - Vui chơi độc đáo, tận hưởng những lễ hội, kết nối xu hướng mà còn nhận được những năng lượng tích cực và nguồn cảm hứng bất tận, giúp cuộc sống thêm hứng khởi mỗi ngày.
What technologies does vincom.com.vn use?
vincom.com.vn uses 11 technologies including Google Fonts, Ruby on Rails, and 5 more. View the full tech stack analysis above.
What are vincom.com.vn's social media accounts?
vincom.com.vn is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is vincom.com.vn?
vincom.com.vn receives approximately 439.2K monthly visitors and ranks #129,531 globally.

Related Searches

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This page provides publicly available information about vincom.com.vn. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vincom.com.vn directly at https://vincom.com.vn.