vino.com
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Vino.com: The Italian E-Commerce Giant
How a 45-person team built a $5.2M online wine empire with 680K monthly visits
While most DTC wine startups burn through VC funding chasing brand awareness, Vino.com quietly dominates the Italian market with 680,000 monthly visits and a 4.8/5 Trustpilot rating from over 13,000 reviews. This isn't just another e-commerce platform—it's a data-driven enoteca that proves you don't need to be a tech giant to win in vertical commerce.
"Vino.com proves that in vertical e-commerce, domain expertise beats venture capital every time."
The Traffic Moat
With 48% organic search traffic and 41% direct traffic, Vino.com has built a sustainable acquisition engine that most startups would kill for. Their 76,857 backlinks aren't from PR agencies—they're earned through genuine authority in the wine space. The keyword 'vino' alone drives 43,370 monthly searches, and they're capturing it all.
The Trust Equation
13,106 Trustpilot reviews at 4.8/5 stars isn't just a vanity metric—it's a conversion superpower. In an industry where authenticity matters, Vino.com has turned customer reviews into their most valuable asset. Each review is a micro-testimonial that compounds over time, creating a trust barrier that competitors can't easily replicate.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS for frontend speed, Google Analytics for measurement, and PWA capabilities for mobile commerce. They're not chasing the latest JavaScript framework—they're optimizing for conversion and reliability. The 21 technologies detected show a mature stack that prioritizes performance over hype.
- 65.1% of traffic comes from undefined (likely Italy), showing deep local penetration
- 41% direct traffic indicates strong brand recall and repeat customers
- 76,857 backlinks from authoritative wine publications and blogs
- 4.8/5 rating from 13,106 reviews—unprecedented in European wine e-commerce
The Vertical Commerce Playbook
Vino.com demonstrates that deep category expertise, trust-building at scale, and sustainable organic traffic can create a defensible business without venture capital.
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Traffic & Engagement
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Search Traffic
Top Organic Keywords
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5 keywordsHow is Vino's SEO?
Open Graph Image
https://resources.vino.com/vino75-front/3.0.4693/images/frontend/general/logo-250x250.jpg
Meta Tags
Vendita Vino Online, la Migliore Enoteca Online - Vino.com
Vino.com è la migliore enoteca per la vendita di vino online! Acquista vini italiani ed esteri, champagne e distillati al miglior prezzo. Migliaia di offerte!
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VINO.COM
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Reviews (20)
Great service and lowest price from Vino.com.
I was suspicious when I compared Vino.com prices with at least 4 other sellers and found them to be at least 10% lower, but once I ordered, everything went so smoothly. I received the wine 2 days before the promised date, so 5 stars definitely deserved!
Competitive pricing, great selection, perfect delivery
Competitive pricing, great selection, perfect delivery. Pleasantly surprised after several bad experiences with other major online wine-stores. Order placed late November, contrary to said others 1) no excuses about delays in shipping due to Black Friday 2) delivered on the exact day promised 3) perfect communication about one item being out-of-stock, which they promised to ship ASAP but arrived together with the other wines nonetheless. From now on, Vino.com is my go-to for wines. Great selection of wines, by the way, and a smaller, but satisfying selection of spirits.
Hi Christophe, what a brilliant review, thank you! We’re truly happy that your experience with VINO.COM stood out after other online wine disappointments. It’s great to hear our pricing, selection and delivery timing lived up to expectations (even in Black Friday madness!) and that communication was clear throughout. We’re honoured to become your go-to for wines and we promise to keep expanding both our wine and spirits catalogue to surprise you again. Cheers from the whole team, Sara
Wonderful web site
Wonderful web site, stocked with high quality great tasting wines from all over Europe. Simple to search and access quality tasting notes. Always a simple purchase.
Hi Keith, thank you for such a generous and detailed review! We're thrilled to know you enjoy our selection of European wines and find the website easy to navigate. We put a lot of care into our tasting notes to help you choose with confidence, and we're glad to hear that each purchase feels effortless. Looking forward to your next visit on VINO.COM, there's always more to explore! All the best, Giulia
Quality wines
Quality wines, promptly shipped.
Dear Customer, thank you for your kind words! We're delighted to hear you enjoyed the quality of our wines and the speed of our delivery. We look forward to seeing you again soon on VINO.COM, there's always a new label waiting to be discovered. Warm regards, Eleonora
Easy site to use and a delivery service…
Easy site to use and a delivery service of the highest order . Customer service always ready to help and extremely friendly and efficient
Hello, thank you so much for this wonderful feedback! We're truly glad to know you found our website easy to navigate, appreciated the quality of our delivery service, and felt supported by our customer care team. We hope to welcome you back soon on VINO.COM, your next discovery is just a few clicks away! Warm regards, Martina
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About vino.com
Vino.com è la migliore enoteca per la vendita di vino online! Acquista vini italiani ed esteri, champagne e distillati al miglior prezzo. Migliaia di offerte!
Company Overview
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Technology Stack
vino.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront
Push Notifications
OneSignal
Advertising
DoubleClick Floodlight, Awin, Google Ads, Facebook Pixel
Reviews
Trustpilot
Traffic & Audience
vino.com receives approximately 681.0K monthly visitors and ranks #67,439 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:24 on the site.
The majority of vino.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about vino.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vino.com directly at https://vino.com.