vitalabs.com
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Vitalabs: The B2B Engine of Wellness
How a 65-person powerhouse built a $13M private label empire.
While consumers chase the next viral wellness trend, Vitalabs is quietly manufacturing the engine behind the hype. This isn't a direct-to-consumer brand; it’s the infrastructure for thousands of DTC startups. They don't sell supplements; they sell the ability for you to sell supplements.
"Vitalabs isn't competing for shelf space—they are the shelf space."
The B2B Infrastructure Play
Vitalabs operates in the unsexy but highly lucrative 'pick and shovel' segment of the health industry. With a headcount of 65 and revenue hitting $13.1M, they are operating at roughly $200k revenue per employee—a strong metric for a manufacturing and fulfillment operation. Their facility isn't just a warehouse; it's a custom formulation lab that allows brands to bypass the massive R&D costs of creating proprietary blends from scratch.
The 'Unbranded' Traffic Strategy
The traffic data reveals a fascinating SEO moat. While their branded search volume is healthy (1,410 monthly searches for 'vitalabs'), the real insight lies in the direct traffic (42%). This suggests high customer retention and repeat orders—hallmarks of a B2B relationship where once a brand locks in a manufacturer, they rarely switch. They capture intent for specific niche problems, like 'minoxidil vitalab made in usa' (90 monthly volume), positioning themselves as the solution for specific, high-compliance needs.
The tech stack tells a story of a functional, no-nonsense operation. They utilize jQuery and Bootstrap, suggesting a focus on utility over flashy frontend design. However, the integration of Tailwind CSS and DaisyUI indicates a modernization effort in their user portal and design tools—a critical touchpoint for clients visualizing their own private label products.
- Custom Formulations: Their primary H1 focus, offering a low-barrier entry for new brands.
- NSF Certification: Their docs folder highlights a commitment to third-party quality control, a non-negotiable for serious supplement brands.
- Social Proof: Active on LinkedIn and Twitter, signaling a B2B-focused marketing strategy rather than consumer lifestyle branding.
The Silent Giant of Supplements
Vitalabs proves that in the gold rush of health, selling the shovels is the most profitable business model of all.
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Vitalabs - Private Label Vitamins & Nutritional Supplements
Vitalabs offers private label vitamins, weight loss, dietary supplements, and single serving packets of vitamins, minerals, protein powder, and herbs, and sports nutrition.
Shop vitalabs for private label vitamins, weight loss, dietary supplements, and single serving packets.
Private label vitamins, weight loss, dietary supplements, and single serving packets of vitamins, minerals, protein powder, and herbs, and sports nutrition.
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About vitalabs.com
Vitalabs offers private label vitamins, weight loss, dietary supplements, and single serving packets of vitamins, minerals, protein powder, and herbs, and sports nutrition.
Company Overview
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Technology Stack
vitalabs.com uses 8 technologies across their website including Font Awesome, reCAPTCHA, Google Analytics, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, jQuery
Traffic & Audience
vitalabs.com receives approximately 10.3K monthly visitors and ranks #1,604,389 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:25 on the site.
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This page provides publicly available information about vitalabs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vitalabs.com directly at https://vitalabs.com.