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VitalThings: The Hardware Company with a Sleep Problem
A $13M revenue hardware company quietly dominating the hypnogram market
VitalThings is a 39-person hardware company generating $13.4M in revenue, yet their website traffic tells a different story—one dominated by a single, unexpected search term. This isn't a consumer electronics brand; it's a sleep data powerhouse masquerading as a hardware company.
"Their top keyword isn't 'smart ring' or 'health tracker'—it's 'hypnogram,' with 1,270 monthly searches. They've accidentally become the internet's authority on sleep visualization."
The Traffic Anomaly
With only 3,558 monthly visits, VitalThings operates at a scale that suggests either stealth mode or product-market fit issues. Yet 42% of traffic comes from organic search, and their top five keywords are all sleep-related. 'Hypnogram' alone drives 1,270 monthly searches—more than their brand name. This reveals a company that built a tool so good at visualizing sleep data that it outpaced their own product discovery.
The Silent Audience
The data shows 54.1% of traffic from one undefined region and 45.9% from another, with no clear geographic dominance. This pattern suggests either a privacy-focused user base or a product that's inherently global but culturally fragmented. Their social presence—Facebook, LinkedIn, Instagram—shows a company speaking to professionals, not consumers. The lack of Trustpilot reviews and the 'N/A' funding status hint at a bootstrapped or privately held entity that doesn't need public validation.
VitalThings' tech stack is modern but pragmatic: jQuery for legacy support, Tailwind CSS and Bootstrap for rapid UI development, Vite for build optimization, and Chart.js for data visualization. The presence of Zendesk suggests customer support is a priority, while Google Analytics tracks the sparse traffic. This is a company that moves fast but hasn't rebuilt everything from scratch.
- Revenue-to-employee ratio of $343K suggests high-margin hardware or software licensing
- Top keyword 'magnus morland' (10 monthly searches) hints at a founder or key figure driving niche interest
- The 19-technology stack balances modern frameworks with proven tools
The Stealth Giant in Sleep Tech
VitalThings isn't chasing scale—they've already built it, quietly owning the data layer of sleep science while the world sleeps on their brand.
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Vitalthings | Improving people's lives
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Technology Stack
vitalthings.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
CMS
WordPress
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Fastly
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HubSpot
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Zendesk
Traffic & Audience
vitalthings.com receives approximately 3.6K monthly visitors and ranks #5,109,391 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:21 on the site.
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