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Vitesy: The 37-Person Startup Fighting Food Waste
How a small Italian team built a $7.2M wellness brand with washable filters
While most hardware startups chase AI buzzwords, Vitesy is quietly solving a universal problem: the 1.3 billion tons of food wasted annually. Their secret? A $7.2M business built on a deceptively simple premise—make food last longer and air cleaner with sustainable tech.
"They're not selling air purifiers—they're selling a sustainable lifestyle brand that happens to breathe."
The Niche That Built a Brand
Vitesy's genius lies in its dual focus: air quality and food preservation. While competitors like Dyson dominate the premium air purifier market, Vitesy carved a unique position with washable filters (a sustainability play) and food-extending technology like Shelfy. Their 720 Trustpilot reviews and 4.4-star rating suggest they've cracked the code on customer satisfaction—likely because they solve two problems at once.
The Traffic Paradox
Here's the counterintuitive part: 44% of their 79K monthly visits come from organic search, but 59% of traffic is marked 'undefined'—likely a mix of direct and branded search. The top keyword isn't even their product: 'christmas gift ideas' (96K volume) beats 'vitesy' (1K) and 'shelfy' (1.7K). This tells us two things: they're capitalizing on seasonal gifting, and their brand awareness is still developing. The 37% direct traffic is healthy, but the 'undefined' category is a blind spot.
Their tech stack reveals a modern, agile approach: Vite for build speed, Tailwind CSS for rapid UI development, and PWA capabilities for mobile-first users. This isn't a legacy enterprise stack—it's built for speed and iteration, which aligns with their small team size and rapid growth trajectory.
- Sustainable differentiation: Washable filters eliminate recurring filter purchases—a clever retention play
- Dual-market positioning: Straddles air purification and food tech, reducing category competition
- Social proof engine: 720 reviews at 4.4 stars creates a powerful conversion lever
- Capital efficiency: $7.2M revenue with 37 employees suggests remarkable productivity per head
The Sustainable Hardware Playbook
Vitesy proves that small teams can win by solving real problems, not chasing trends. Their 37-person team is outperforming giants by staying niche, sustainable, and relentlessly focused on customer value.
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Sustainable air purifiers and wellness solutions | Vitesy
Discover Vitesy's sustainable air purifiers with washable air filters for indoor environments. Reduce food waste with technological products that make food last longer.
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Reviews (20)
Exceptional support - they actually listened and fixed a regional issue!
I had some initial issues getting Alexa to work in Germany, but the Shelfy team was incredibly helpful. We had a long conversation over email, and they worked hard to make the Alexa skill available in my region. Now everything is connected and working great! I really appreciate their patience and the fact that they truly care about their customers' experience. Highly recommended!
Thank you very much for your support 💚 we're very happy to help you and give you the best Vitesy experience 🙌🏼
Seems helpful.
I have been using Vitesy's Shelfy for a while now, and I can definitely say that my produce is lasting longer, so I guess it works well. Overall it is the device is easy to use and the app it connects to is straightforward.
Thank you very much for your review! We really appreciate your feedback. Shelfy is super easy to use 📲
Awesome device! My raspberries finally last!
I was skeptical at first but I’ve been using this device for one month and let me tell you, Shelfy is awesome! My greens and fruits actually last now whereas they would either wilt or mold within days before. I’m finally able to enjoy my fruit over a few days instead of finding it moldy and rotten in less than a week.
Thank you so much Paul for your great review 😍 everything will last longer in your fridge!
Top notch support
First, Vitesy was very transparent on their shipping issues and notified us quickly. Once it became clear they'd miss Christmas, they proactively made a very nice alternate coupon offer. However, I needed something more and contacted support. The support team was very sympathetic and came up with a great solution that I'm VERY happy with. They obviously care a lot about their customers and do their utmost to help! THANK YOU!
Thank you so much, Michael! We’re so glad you enjoyed our support. Sometimes little hiccups happen, but we’re always here to help and make things right! ✨ Happy holidays
Does exactly what it says it does 👍😊
Ordered the product as often fresh foods in the fridge would go bad very quickly so decided to try this and in only a few days I can see the difference. Foods that normally would go bad have stayed fresher and lasting a tad longer . Early days so far but impressed already .
Thanks Rino for your great review! That's great, everything will last longer in your fridge now
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About vitesy.com
Discover Vitesy's sustainable air purifiers with washable air filters for indoor environments. Reduce food waste with technological products that make food last longer.
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vitesy.com uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, Prismic, and more.
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vitesy.com receives approximately 79.1K monthly visitors and ranks #497,093 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:00 on the site.
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