vix.com
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ViX: The Free Spanish Streaming Giant
A deep dive into how ViX is capturing 14M monthly users with a free, ad-supported model
In a streaming landscape dominated by expensive subscriptions, ViX is playing a different game entirely. With 13.8 million monthly visits and a revenue of $62.2M, this Spanish-language platform is proving that free, ad-supported television (FAST) can be a massive business. The question isn't whether it works—it's how fast it can scale.
"ViX isn't just competing with Netflix—it's redefining what 'premium' means for Spanish-speaking audiences."
The Mass Market Playbook
ViX's traffic profile reveals a masterclass in targeting the underserved. With 44.6% of traffic from undefined regions (likely Latin America and US Hispanic markets), they've cornered a demographic that major streamers often treat as an afterthought. The 53% direct traffic is particularly telling—this isn't a platform users stumble upon; it's a destination they actively seek out. When 'vix' alone drives nearly 1M monthly searches, you know you've built brand equity that transcends the algorithm.
The SEO Moat
While competitors burn cash on subscriber acquisition, ViX is winning the organic game. 44% of their traffic comes from organic search, and with 12M+ backlinks, they've built a content fortress that Google rewards. Their keyword strategy is surgical: 'vix gratis' and 'peliculas gratis' capture high-intent users looking for free entertainment. This isn't accidental—it's a deliberate play for the cost-conscious viewer who represents the majority of the Spanish-speaking market.
The tech stack is surprisingly lean—Tailwind CSS, HSTS, and Google Fonts. This isn't a company burning engineering resources on flashy features; they're focused on core functionality and speed. With just 343 employees generating $62.2M in revenue, ViX achieves a remarkable ~$181K per employee efficiency ratio that most SaaS companies would envy.
- Direct traffic dominance (53%) signals strong brand loyalty in a fragmented market
- 12M+ backlinks create an SEO moat that's nearly impossible to replicate
- The 'free' model unlocks the massive, under-served Spanish-speaking mass market
The Free Model Wins in Emerging Markets
ViX proves that ad-supported streaming isn't a compromise—it's the only viable path to scale in price-sensitive regions
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5 keywordsHow is Vix's SEO?
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ViX: Cine y TV Gratis en Español
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Vix
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Reviews (20)
Terrible operating system
Terrible, app crashes excessively, at first i thought it was my tv but it crashes on all my other tvs including tablets and cellphones, i do like their programming, just need to improve the operating system they use!!!!!
Everywhere is ads even when I paid for…
Everywhere is ads even when I paid for no ads
worst streaming service
Constantly freezing, lagging, frame rate, slow down. i paid for no ads yet when i watch a soccer game i always get one ad in the beginning and since it crashes so much i have to open a new window to start streaming again and guess what have to watch the commercial again. Ironically the commercials don't buffer or lag just the game. They dont carry all the games in VIX and they dont even carry there own channels univision , tudn at all so games that are going out for free on t.v cannot be seen with paid membership to VIX + insane. It truly is the worst streaming service i have had, bypass this do not get.
We pay to wach movies with no ads and…
We pay to wach movies with no ads and some series still got ads
Stinks
Stinks, that’s all
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About vix.com
Company Overview
Technology Stack
vix.com uses 3 technologies across their website including Google Fonts, HSTS, Tailwind CSS.
Fonts
Google Fonts
Security
HSTS
CSS Frameworks
Tailwind CSS
Traffic & Audience
vix.com receives approximately 13.8M monthly visitors and ranks #4,953 globally. The website has a bounce rate of 58% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 3:24 on the site.
The majority of vix.com's traffic comes from undefined, undefined, .
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