In the ruthless war between public cloud giants and private infrastructure, VMware has chosen its side. Under Broadcom's aggressive ownership, the former virtualization kingpin isn't just surviving—it's reinventing itself as the last bastion of enterprise sovereignty.

"VMware isn't selling tools anymore—they're selling control back to the enterprise in an era of cloud lock-in."

The keyword data confirms this enterprise lock-in. 'VMware' alone commands 422,810 monthly searches, dwarfing competitors. But more telling are the specific products: Workstation (142K searches), Fusion (62K), and their downloads. This isn't cloud-native startup traffic—this is legacy infrastructure that refuses to die, and VMware is smartly positioning itself as the bridge to modern private clouds.

• The 13.9M backlinks represent decades of enterprise documentation and community trust—moats that can't be bought with ad spend
• Trustpilot's 2.3/5 rating from only 7 reviews suggests either apathy or a support system so effective that customers don't need public complaints
• The tech stack (Tailwind, Bootstrap, OneTrust) reveals a pragmatic, security-first approach over flashy innovation