vna.nl
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The Dutch Pharmacy Gatekeeper
How VNA monopolizes the transition of Dutch pharmacies through legacy networks
While tech startups chase disruption, this 70-year-old Dutch institution quietly controls the single most critical transition in pharmacy: ownership handovers. VNA isn't building an app—they're managing the Dutch pharmacy ecosystem's generational shift.
"They don't compete with tech—they own the infrastructure that makes tech irrelevant in Dutch pharmacy transitions."
The Dutch Pharmacy Monopoly
VNA operates as the exclusive bridge between retiring pharmacists and incoming professionals. With 2,180 monthly visits targeting highly specific keywords like 'hoe start je een eigen apotheek' (70 volume), they've cornered the market on knowledge that matters. The 64% organic traffic proves their domain authority in a sector where trust trumps technology.
The Hidden Growth Engine
Their revenue of $16.3M with just 81 employees suggests exceptional operational efficiency. Unlike SaaS platforms burning cash, VNA's business model scales through knowledge transfer, not software. The 'booz hulst' keyword (390 volume) reveals they're even capturing traffic around specific pharmacy locations—hyper-local dominance that tech platforms struggle to replicate.
The tech stack is telling: jQuery, Bootstrap, and core-js suggest a pragmatic, functional approach rather than modern reactivity. They're not optimizing for viral growth—they're optimizing for utility. The lack of Trustpilot reviews isn't a failure; it's proof that their business happens through relationships, not reviews.
- Monopolizes pharmacy ownership transitions in the Netherlands
- Commands 70+ monthly searches for critical startup keywords
- Operates with 199 employees per $1M revenue (exceptional efficiency)
- Owns the knowledge layer that tech platforms cannot automate
The Unsexy Infrastructure Play
While VCs chase pharmacy delivery apps, VNA owns the foundation: who gets to own the pharmacy in the first place. Their 2,180 monthly visits generate $16.3M—proof that depth beats breadth in regulated industries.
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VNA Voor jouw apotheek - Stichting Verenigde Nederlandse Apotheken
Al ruim 70 jaar helpt VNA jonge apothekers om een apotheek over te nemen. Ook verzorgen wij de overdracht van apotheken. Lees meer.
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About vna.nl
Al ruim 70 jaar helpt VNA jonge apothekers om een apotheek over te nemen. Ook verzorgen wij de overdracht van apotheken. Lees meer.
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vna.nl uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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vna.nl receives approximately 2.2K monthly visitors and ranks #7,275,671 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
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