voylla.com
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Voylla: The $138M Fashion Jewellery Titan
How a bootstrapped giant dominates India's imitation jewellery market without VC funding.
While Silicon Valley chases AI unicorns, Voylla quietly built a $138M empire selling artificial jewellery to millions of Indian women. They didn't need a Series B to scale—they just needed better earrings.
"Voylla proves you don't need venture capital to build a lifestyle giant—you need obsessive focus on a single vertical."
The SEO Moat
With 42% organic traffic, Voylla dominates search for 'artificial jewellery' (5,160 monthly searches) and 'imitation jewellery' (4,790 searches). They rank for 'voylla' itself with 4,730 searches—brand recognition that costs nothing in ad spend. This is a content and SEO strategy that converts.
The Trustpilot Reality
A 3.2/5 rating on Trustpilot with only 17 reviews suggests either low customer engagement or selective solicitation. For a $138M revenue business, this review volume is suspiciously low. Either they aren't asking for reviews, or unhappy customers aren't finding the platform. This is a red flag for product leaders.
Their tech stack reveals a modern, performance-focused approach: Tailwind CSS, Vite, and Lazy Loading. They're not just selling jewellery—they're engineering speed. The use of Priority Hints and Splide (a lightweight slider) shows they care about Core Web Vitals, which feeds back into that SEO dominance.
- Revenue density: $313K per employee—exceptional for e-commerce
- Traffic quality: 45% direct traffic indicates strong brand recall
- Email strategy: Support emails routed through starapps.studio and gist-apps.com suggests third-party logistics/fulfillment integration
The Bottom Line
Voylla is a masterclass in vertical dominance. They don't need to be everything to everyone—they just need to be the best imitation jewellery brand in India. And at $138M, they're winning.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0610/9472/3750/files/Voylla_Logo_480_x_120_012ca862-d77b-423a-a284-574a626a096e.webp?v=1656497857
Meta Tags
Buy Imitation, Artificial & Fashion Jewellery Online in India | Voylla – VOYLLA
Shop the latest imitation, artificial & fashion jewellery online at Voylla. Explore earrings, necklaces, bangles & more in stylish designs at best prices.
Buy Imitation, Artificial & Fashion Jewellery Online in India | Voylla
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Reviews (17)
Best service
Best service
Good experience
Good experience
Just too happy with Voylla!!
I am shocked to read some reviews listed here! I am sure these are those few folks who're never be happy with anything & will always pick out faults from just everything!! Yall have really sad lives to spread such negativity around!! Anyways may God blessed you all & give you some peace!! I was searching for jewelry to gift from 3 straight days under my budget until I found voylla! After my research I found out that their jewelry is not just affordable than most but even the most beautiful than all!! On top I was out of time so wished for my order to reach within 3 days even though it said 4-5 days but these guys got it flying in 2 days!! Love yall at voylla keep spreading the sunshine you guys!!
Ultimate Shopping Experience With Voylla
Recently, Purchase a pair of Fashion Earrings for my sister. I extremely like designs & number of choices given by Voylla. Its my first experience with Voylla & I am satisfied with their customer Support & over all services. Really recommendable !!
Good Products
Wow! There're so many cute products and this time I just ordered Bracelet.
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About voylla.com
Shop the latest imitation, artificial & fashion jewellery online at Voylla. Explore earrings, necklaces, bangles & more in stylish designs at best prices.
Company Overview
voylla.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
voylla.com uses 26 technologies across their website including Font Awesome, hCaptcha, HSTS, jsDelivr, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
E-commerce & Payments
Shopify
Traffic & Audience
voylla.com receives approximately 94.4K monthly visitors and ranks #372,616 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:29 on the site.
The majority of voylla.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about voylla.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit voylla.com directly at https://voylla.com.