vtdigger.org
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VTDigger: Vermont's Unlikely News Powerhouse
How a nonprofit became the state's largest newsroom with 772k monthly visits
In an era of local news deserts, VTDigger has quietly built one of America's most successful nonprofit newsrooms. With 45 employees and $7.4M in revenue, this Vermont-based organization is rewriting the playbook for sustainable local journalism.
"VTDigger proves that local journalism doesn't need to die—it needs to evolve into a mission-driven organization."
The Trust Economy
VTDigger's 66% direct traffic share is extraordinary in digital media. Unlike most news sites that rely on algorithmic discovery, VTDigger has built direct audience relationships. This isn't accidental—it's the result of consistent, high-impact investigative journalism that makes Vermonters feel ownership. When people type your domain directly into their browser, you've won their trust.
The Nonprofit Flywheel
Their revenue model reveals a sophisticated understanding of modern media economics. With 28% organic search traffic, they're discoverable when needed, but their real strength is direct relationships. The 869,972 backlinks show they're becoming the primary source for Vermont news—other sites cite them, which reinforces their authority, which drives more direct traffic, which justifies donor funding. It's a virtuous cycle traditional media can't replicate.
What's particularly striking is their keyword strategy. They rank for high-volume terms like 'Vermont Health Connect' (2,150 monthly searches) and even bizarrely specific terms like 'Joseph Ferlazzo' (33,450 monthly searches). This suggests they're not just covering politics—they're becoming the definitive source for Vermont's digital information needs, filling gaps that traditional media abandoned.
- Direct traffic dominance (66%) signals exceptional audience trust
- Massive backlink profile (869k+) establishes them as the primary Vermont news authority
- Nonprofit structure aligns incentives with public service, not shareholder returns
- Diversified social presence across 5 platforms creates multiple audience touchpoints
VTDigger is the blueprint for local news survival
They've proven that mission-driven journalism can scale while maintaining integrity and community trust
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VTDigger - News in pursuit of truth
Vermont's largest newsroom. Reporting on Vermont business, politics, the environment, public policy and more since 2009.
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About vtdigger.org
Vermont's largest newsroom. Reporting on Vermont business, politics, the environment, public policy and more since 2009.
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Technology Stack
vtdigger.org uses 21 technologies across their website including Adobe Fonts, Google Fonts, HSTS, PHP, and more.
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Adobe Fonts, Google Fonts
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HSTS
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PHP
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WordPress
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OneSignal
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
vtdigger.org receives approximately 772.5K monthly visitors and ranks #85,286 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:24 on the site.
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