wcax.com
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WCAX: The Vermont News Titan
How a local TV station built a digital empire with 2.1M monthly visits
In an era where local news is often seen as a dying industry, WCAX.com isn't just surviving—it's thriving. This isn't your grandfather's TV station; it's a digital-first media powerhouse that commands 60% direct traffic, proving that a dedicated audience is the ultimate moat.
"They don't just report the news; they own the conversation in Vermont, with a backlink profile that rivals national publications."
The Trust Factor
With 96 employees and $19.7M in revenue, WCAX has scaled its operations to match its digital footprint. The staggering 60% direct traffic (compared to only 27% organic search) is the hallmark of a brand that has transcended algorithms. This isn't a site people stumble upon; it's a destination they seek out, day after day.
Traffic Dominance
While the raw traffic numbers are impressive, the keyword strategy reveals a local monopoly. Terms like 'school closings' (118K monthly searches) and 'weather' (20M+ searches) are local lifelines, not just content topics. By dominating these high-intent, hyper-local queries, WCAX locks out national competitors and captures the entire Vermont market.
The technology stack—featuring Tailwind CSS, Bootstrap, and Google Analytics—suggests a pragmatic approach focused on speed and scalability rather than bleeding-edge innovation. This is a mature digital operation optimized for reliability and user experience, not flashy experimentation.
- Owned Audience: 60% direct traffic indicates a loyal, repeat user base.
- Local SEO Dominance: Owns critical high-volume local keywords.
- Diversified Social: Active on YouTube, Instagram, and Twitter, capturing different demographics.
- Revenue Engine: $19.7M revenue suggests successful ad and sponsorship monetization.
The Local News Blueprint
WCAX proves that deep community roots and digital adaptation create an unbeatable media fortress.
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Traffic & Engagement
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Meta Tags
WCAX | Channel 3
The latest news, weather and sports from WCAX.
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About wcax.com
The latest news, weather and sports from WCAX.
Company Overview
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Technology Stack
wcax.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon S3
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Traffic & Audience
wcax.com receives approximately 2.2M monthly visitors and ranks #33,847 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:25 on the site.
The majority of wcax.com's traffic comes from undefined, undefined, .
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