9:41
vtnz.co.nz
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vtnz.co.nz

18 technologies
VerifiedVisit136.1K/mo$234M56718 Tech1 Leads
Deep Dive

VTNZ: The 60-Year Roadside Titan

How a legacy inspection giant dominates New Zealand's vehicle safety market through digital transformation.

In the crowded landscape of vehicle inspections, VTNZ isn't just another WoF provider—it's the 800-pound gorilla of New Zealand's road safety ecosystem. With $233.9M in revenue and 567 employees, they've turned regulatory compliance into a scalable, digital-first business model that legacy competitors can't touch.

136K
monthly website visits
$233.9M
annual revenue
567
employees
67%
organic traffic dominance

"VTNZ didn't just digitize inspections—they weaponized convenience, turning a mandatory government requirement into a frictionless customer experience."

The Digital Moat

While competitors still rely on phone bookings and paper receipts, VTNZ's tech stack (Next.js, Tailwind CSS, Google Analytics) creates a seamless funnel. Their 67% organic traffic share proves they've mastered the search intent for 'wof' (13K monthly searches) and 'vtnz' (11.9K searches). This isn't SEO luck—it's strategic dominance of high-intent, location-based queries.

The Trust Equation

With 8,462 backlinks and a global rank of #306,762, VTNZ has built digital authority that local garages can't replicate. Their social presence—YouTube channel, Facebook page, LinkedIn company profile—creates a trust ecosystem. But the real insight? Their traffic is 96.7% domestic. They own New Zealand, but they haven't cracked export markets. A strategic limitation or a focused strength?

The company's evolution from traditional inspection stations to a tech-enabled service provider reveals a classic infrastructure play. They've transformed a commodity service (mandatory vehicle inspections) into a branded experience with digital touchpoints, reminder systems, and online booking. The presence of Google Ads and Facebook Pixel in their stack shows they're aggressively optimizing acquisition costs in a low-margin industry.

  • Revenue per employee: ~$412K—exceptionally high for a service business
  • Direct traffic (26%) indicates strong brand recall and repeat customers
  • Tech stack includes Next.js for performance and HSTS for security—modern web standards
  • Key people are DTOs (Driver Testing Officers), showing operational depth in human capital
No structured data types detected (missed SEO opportunity)
Dominates local search with 67% organic traffic
Unknown Trustpilot rating (reputation blind spot)
Modern tech stack with Tailwind, Next.js, and Google Analytics
No contact emails listed publicly (transparency gap)
Multi-platform social presence (YouTube, Facebook, LinkedIn)
Global rank suggests untapped international potential
Scalable model with 567 employees and $233.9M revenue

The Verdict: A Local Monopoly with Global Ambitions

VTNZ has solved the New Zealand vehicle safety market. The next frontier? Licensing their digital platform or expanding into adjacent services like insurance or financing.

What tech stack does Vtnz use?

27 detected
Security1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics9
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
S
Snapchat Pixel
G
Google Tag Manager
F
Facebook Pixel
S
Snapchat
G
Google Analytics
G
Google DoubleClick

How much traffic does Vtnz get?

Traffic & Engagement

207.8K
Monthly Visits
+111.2%
1.7
Pages/Visit
2:42
Avg. Duration
70%
Bounce Rate
Monthly Traffic Trend+92%
108.3K
Oct 2025
Oct
98.4K
Nov 2025
Nov
207.8K
Dec 2025
Dec

Rankings

#176,496
Global Rank
#1,186
New Zealand Rank
Transportation and Logistics
Category

Backlinks & Authority

8.5K
Backlinks
1.4K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
8.4K
Jul 2025
Jul
9.0K
Aug 2025
Aug
9.1K
Sep 2025
Sep
9.5K
Oct 2025
Oct
9.8K
Nov 2025
Nov
8.5K
Dec 2025
Dec

Search Traffic

Organic
308.6K
Paid
14.6K

Top Organic Keywords

#1vtnz highbrook
5,400 vol1.4%
#1vtnz pukekohe
5,400 vol1.4%
#1vtnz sylvia park
5,400 vol1.4%
#1vtnz takanini
5,400 vol1.4%
#1vtnz new lynn
4,400 vol1.1%

Where is Vtnz's audience located?

🇳🇿New Zealand96.1%
🇬🇧United Kingdom2.5%
🇺🇸United States0.4%
🇯🇵Japan0.2%
🇦🇺Australia0.2%

Device Distribution

Desktop20.3%
Mobile79.7%

What keywords does Vtnz rank for?

5 keywords
1vtnz11.9K vol$0.24
2wof13.0K vol$1.45
3vtnz highbrook driving test booking230 vol
4vtnx1.4K vol$0.21
5vtnz driving test790 vol$0.43

How is Vtnz's SEO?

Open Graph Image

OG Image preview
og:image

https://strapivtnzstorage.blob.core.windows.net/strapi-uploads/assets/opengraph_image_264dc01999.png

Meta Tags

title49 chars

VTNZ | Your Partner for Driver and Vehicle Safety

description134 chars

From WoFs, CoFs, regos and simple replacements to basic servicing and once-overs before you buy, we'll help keep you safe on the road.

languageEN

H1 Tags

h1Your Partner for Driver and Vehicle Safety
h1Your Partner for Driver and Vehicle Safety
h1Warrant of Fitness (WoF)

Schema Types

Unknown

Who works at Vtnz?

Loading leads...

What do customers think of Vtnz?

Vtnz.co.nz

Vtnz.co.nz

0.0
0 reviews

Categories

Car Service#undefinedAuto Repair Shop#undefinedCar Accessories Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Vtnz

What is Vtnz's Revenue?
Vtnz generates approximately $234M in annual revenue. With 567 employees, that's $412,500 per employee.
What does Vtnz do?
From WoFs, CoFs, regos and simple replacements to basic servicing and once-overs before you buy, we'll help keep you safe on the road.
How fast is Vtnz growing?
Vtnz has grown by 111.2% in the last 6 months according to traffic data.
How do people interact with Vtnz?
When visiting Vtnz, visitors view an average of 1.7 pages per visit, and spend around 2:42 on the site, and the bounce rate is 70.2%.
How do people find Vtnz?
308.6K (148%) find them through organic search. 14.6K (7%) come through paid advertising.
Who uses Vtnz?
Vtnz's top market is New Zealand with 199.6K visitors (96.1%). United Kingdom is 2nd with 5.2K (2.5%). United States is 3rd with 745 (0.4%).
What technologies does Vtnz use?
Vtnz uses 18 technologies across their website including Security, CMS, Cloud & Hosting. Key technologies include HSTS, Strapi, Amazon S3, Amazon Web Services.
Who are Vtnz's competitors?
Vtnz's main competitors include SmithandSmith Glass, UBCO - Electric Adventure Vehicles, Action Manufacturing, Winger Motors, CAL Isuzu. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vtnz?
Vtnz has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Vtnz?

What are Vtnz's key pages?

Export vtnz.co.nz Data

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Raw JSON Data

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About vtnz.co.nz

From WoFs, CoFs, regos and simple replacements to basic servicing and once-overs before you buy, we'll help keep you safe on the road.

Company Overview

vtnz.co.nz
Website
vehicles
Industry
#306,762
Global Rank
136.1K
Monthly Visitors
18
Technologies
1+
Employees

Contact vtnz.co.nz

Technology Stack

vtnz.co.nz uses 18 technologies across their website including HSTS, Strapi, Amazon S3, Amazon Web Services, and more.

Security

HSTS

CMS

Strapi

Cloud & Hosting

Amazon S3, Amazon Web Services

Advertising

DoubleClick Floodlight, Snapchat Pixel, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

136.1K
Monthly Visits
62%
Bounce Rate
2.1
Pages/Visit
1:12
Avg. Duration

vtnz.co.nz receives approximately 136.1K monthly visitors and ranks #306,762 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:12 on the site.

The majority of vtnz.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vtnz.co.nz?
From WoFs, CoFs, regos and simple replacements to basic servicing and once-overs before you buy, we'll help keep you safe on the road.
What technologies does vtnz.co.nz use?
vtnz.co.nz uses 18 technologies including HSTS, Strapi, and 12 more. View the full tech stack analysis above.
How do I contact vtnz.co.nz?
You can contact vtnz.co.nz through their contact page.
What are vtnz.co.nz's social media accounts?
vtnz.co.nz is active on youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is vtnz.co.nz?
vtnz.co.nz receives approximately 136.1K monthly visitors and ranks #306,762 globally. Traffic is declining by 2.3% month-over-month.

Related Searches

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This page provides publicly available information about vtnz.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vtnz.co.nz directly at https://vtnz.co.nz.