vxmachinery.com
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The 60-Year-Old Startup
How a 4-person team dominates a $0.7M niche in industrial machinery
In an industry dominated by legacy giants, VX Machinery proves that a hyper-niche focus is the ultimate competitive moat. With just 4 employees and a 60-year family legacy, they've carved out a lucrative corner of the used sheet metal machinery market.
"They don't build machines—they build a marketplace where industrial assets find their second life."
The Machinery Resurrection Market
VX Machinery operates in the $50B+ used industrial equipment space, but with surgical precision. They specialize in sheet metal cutting machines, rolling mills, and coil handling equipment. Their 60-year family ownership isn't just a heritage badge—it's a trust signal in an industry where a single wrong machine can shut down a production line.
The SEO Goldmine Strategy
Their traffic data reveals a masterclass in intent capture. Ranking for 'press brake for sale usa' (110 monthly searches) and '74 x .375' (380 searches) isn't accidental—it's targeting buyers with immediate purchase intent. The 'vicon machinery' keyword (520 searches) suggests they're either a dealer or capturing brand-specific traffic, turning brand recognition into their own lead generation.
What's fascinating is their tech stack—a hybrid of modern (Tailwind, DaisyUI) and legacy systems (OpenCart, Magento). This isn't a tech-first company; it's a machinery-first company using tech as a utility. Their 923 monthly visits might seem modest, but in B2B industrial equipment, quality trumps quantity. Each visitor is likely a qualified buyer with a six-figure purchase order in mind.
- Family-owned for 60 years (trust in an industry rife with fly-by-night dealers)
- Hyper-niche specialization (only sheet metal equipment, no diversification)
- Asset-light model (buy low, sell high—no manufacturing overhead)
- Direct traffic dominance (42% direct suggests strong repeat business and referrals)
The Unsexy Billion-Dollar Playbook
While everyone chases SaaS multiples, VX Machinery proves that boring, asset-heavy B2B niches with 60-year relationships print cash quietly. They're not scaling—they're compounding.
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Meta Tags
Used Sheet Metal Cutting Machines, Rolling Mills, & Coil Handling Equipment | VX Machinery
VX Machinery specializes in buying and selling high-quality used sheet metal cutting machines, rolling mills, and coil handling equipment for the metal processing industry.
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About vxmachinery.com
VX Machinery specializes in buying and selling high-quality used sheet metal cutting machines, rolling mills, and coil handling equipment for the metal processing industry.
Company Overview
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Technology Stack
vxmachinery.com uses 22 technologies across their website including Font Awesome, hCaptcha, HSTS, Laravel, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
CDN
cdnjs
Cloud & Hosting
Amazon S3, Cloudflare
Traffic & Audience
vxmachinery.com receives approximately 923 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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