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wacom.com
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wacom.com

13 technologies
VerifiedVisit1.8M/mo$750M40113 Tech25 Leads
Deep Dive

Wacom: The Quiet Giant of Digital Art

How a 35-year-old hardware company dominates a $2B market with 1.7M monthly visitors

While Silicon Valley chases AI hype, Wacom quietly commands a $750M revenue empire from digital artists and designers who swear by their products. With 1.7M monthly visitors and a 35-year legacy, this Japanese company has built an unassailable moat in creative hardware—yet their 1.6/5 Trustpilot rating tells a more complex story.

1.77M
monthly visitors
$750M
annual revenue
62%
organic search traffic
30K
global rank

"Wacom doesn't sell tablets—they sell the feeling of a pen on paper, digitized for a creative generation."

The Professional's Secret Weapon

Wacom's 1.7M monthly visitors aren't browsing—they're solving problems. With 37,710 monthly searches for 'wacom drivers' alone, their audience is deeply technical and mission-dependent. These aren't casual hobbyists; they're illustrators, animators, and designers whose livelihoods depend on pixel-perfect precision. The 62% organic search dominance reveals a brand that doesn't need paid ads—creatives seek them out by name.

The Driver Dilemma

Here's the paradox: Wacom's second-most searched term is 'wacom drivers' with 37,710 monthly searches—nearly as many as 'wacom tablet' itself. This signals a critical vulnerability. While competitors like Huion and XP-Pen flood the market with cheaper alternatives, Wacom's loyalists are actively troubleshooting their hardware. The 1.6/5 Trustpilot rating (262 reviews) confirms this friction—users love the hardware but wrestle with software support.

Wacom's tech stack reveals a company balancing legacy and innovation. They use jQuery and Bootstrap—technologies that seasoned developers might call outdated—yet they've integrated modern solutions like Cloudflare and Zendesk. This isn't a tech startup; it's an industrial manufacturer with digital storefronts. Their social presence spans TikTok to LinkedIn, but the real story is in their domain authority: 'wacom' alone commands 204,010 monthly searches, making it a search giant in its own right.

  • 35-year heritage with deep brand loyalty in creative industries
  • Dominates high-value professional segments (illustration, 3D modeling)
  • High organic traffic (62%) indicates strong brand equity
  • Driver issues create recurring support costs and brand friction
  • Low Trustpilot rating (1.6/5) contrasts with premium pricing
Neglects driver/software experience (37K+ monthly driver searches)
Unmatched hardware precision trusted by professionals
Premium pricing alienates budget-conscious creators
Strong organic search dominance in creative categories
Low Trustpilot rating signals customer service gaps
Diversified product ecosystem (displays, tablets, styli, apps)

The Hardware Moat in a Software-First World

Wacom's challenge isn't competition—it's maintaining relevance when tablets become commoditized

What tech stack does Wacom use?

19 detected
Cloud & Hosting1
Privacy & Consent1
Customer Support1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics6
G
Google Tag Manager
C
Cloudflare
J
jsDelivr
Z
Zendesk
F
Facebook Pixel
F
Facebook

How much traffic does Wacom get?

Traffic & Engagement

1.8M
Monthly Visits
3.2
Pages/Visit
2:34
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+5%
1.7M
Oct 2025
Oct
1.9M
Nov 2025
Nov
1.8M
Dec 2025
Dec

Traffic Sources

Search
62%
Direct
32%
Social
2%
Referrals
3%
Email
0%
Paid
1%

Where is Wacom's audience located?

🌍22.3%
🌍6.5%
🌍4.1%
🌍4.0%
🌍4.0%

What keywords does Wacom rank for?

5 keywords
1wacom204.0K vol$0.28
2wacom drivers37.7K vol$0.19
3wacom driver18.0K vol$0.32
4wacom tablet36.6K vol$0.55
5wacom intuos33.3K vol$0.32

How is Wacom's SEO?

Meta Tags

title67 chars

Wacom | Interactive pen displays , pen tablets and stylus products.

description139 chars

Wacom provides interactive pen displays, pen tablets, styli and apps to equip and inspire everyone to make the world a more creative place.

languageEN

What is Wacom's revenue?

$750M
Annual Revenue
401
Employees
$2M
Revenue/Employee

Who works at Wacom?

Loading leads...

What do customers think of Wacom?

Wacom

Wacom

1.6
262 reviews

Categories

Software Company#undefinedComputer Accessories Store#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/6/2021

Contact Information

Address:
AU

Reviews (20)

Filter by rating:
Tim Pilgrim
12/3/2024
🇩🇪 Germany5 reviewsOrganicUnverified
Experience date: 12/2/2024
Still have my old and trusted Wacom…

Still have my old and trusted Wacom intuos 4. So easy to work with and makes your wrist much more comfortable than working in Photoshop for hours with a mouse. Really a good recommendation.

cigdem dinc
9/20/2024
🇮🇪 Ireland22 reviewsOrganicUnverified
Experience date: 9/20/2024
Good experience

ı haven't had the chance to try the product yet, but I experienced complete satisfaction with customer service during the purchase process and the product's delivery.

VladMRK
11/29/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 11/28/2025
Long time digital artist in the video…

Long time digital artist in the video game industry and Wacom user. In general, I love their products and this should've been a 5 stars review. But it seems that Wacom uses FedEx as a delivery service and I strongly believe that any respectable company shouldn't use such a useless delivery service.

Monique Elliott-Chincholikar
1/6/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/25/2025
Device does not come with necessary…

Device does not come with necessary cords to attach to many PCs, but instead of supplying an inexpensive converter you have to buy their $70 unit. Poor design features two USB-C that must both be connected if you are fortunate enough to not be forced to purchase the additional converter. This would not have been purchased if I had known the hassle this would turn out to be.

Rob Barbara
12/28/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/28/2025
Product still not working after a month

We have spent many hours trying to get this birthday present for my daughter to work and are still waiting on Wacom to deliver a critical 'connector'. The website support for the product (One 14) is very unclear and we tried ordering new Wacom cables which didn't work. We spoke with customer service who incorrectly advised a new cable but a second call advised we needed a "connector" box. This is only available from wacom and was out of stock. We placed an order when notified it was back in stock 10 days ago and are still waiting.

Frequently Asked Questions about Wacom

What is Wacom's Revenue?
Wacom generates approximately $750M in annual revenue. With 401 employees, that's $1,870,324 per employee.
What does Wacom do?
Wacom provides interactive pen displays, pen tablets, styli and apps to equip and inspire everyone to make the world a more creative place.
What technologies does Wacom use?
Wacom uses 13 technologies across their website including CDN, Cloud & Hosting, Privacy & Consent. Key technologies include cdnjs, jsDelivr, Cloudflare, TrustArc.
Who are Wacom's competitors?
Wacom's main competitors include reMarkable. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wacom?
Wacom has a Trustpilot score of 1.6 out of 5 (1 stars) based on 262 customer reviews.

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How to contact Wacom?

What are Wacom's key pages?

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About wacom.com

Wacom provides interactive pen displays, pen tablets, styli and apps to equip and inspire everyone to make the world a more creative place.

Company Overview

wacom.com
Website
computers_electronics_and_technology
Industry
#30,498
Global Rank
1.8M
Monthly Visitors
13
Technologies
25+
Employees

Contact wacom.com

Technology Stack

wacom.com uses 13 technologies across their website including cdnjs, jsDelivr, Cloudflare, TrustArc, and more.

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Privacy & Consent

TrustArc

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager

Web Standards

Twitter Cards

Traffic & Audience

1.8M
Monthly Visits
43%
Bounce Rate
3.2
Pages/Visit
2:34
Avg. Duration

wacom.com receives approximately 1.8M monthly visitors and ranks #30,498 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:34 on the site.

The majority of wacom.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wacom.com?
Wacom provides interactive pen displays, pen tablets, styli and apps to equip and inspire everyone to make the world a more creative place.
What technologies does wacom.com use?
wacom.com uses 13 technologies including cdnjs, jsDelivr, Cloudflare, and 7 more. View the full tech stack analysis above.
How do I contact wacom.com?
You can contact wacom.com through their contact page.
What are wacom.com's social media accounts?
wacom.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is wacom.com hiring?
Check wacom.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wacom.com?
wacom.com receives approximately 1.8M monthly visitors and ranks #30,498 globally. Traffic is declining by 6.7% month-over-month.

Related Searches

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This page provides publicly available information about wacom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wacom.com directly at https://wacom.com.