9:41
wagonex.com
Screenshot of wagonex.com
wagonex.com favicon

wagonex.com

19 technologies
VerifiedGrowingVisit9.2K/mo$4M2519 Tech
Deep Dive

Wagonex: The Subscription Playbook

How a UK startup turned car ownership into a monthly service

While the auto industry obsesses over electric vehicles, Wagonex is quietly dismantling the concept of car ownership itself. They're not selling cars—they're selling access, and with $4.1M in revenue, they're proving the model works.

$4.1M
Annual Revenue
25
Employees
9.2K
Monthly Visits
59%
Organic Traffic

"They're not competing with car dealers—they're competing with the entire concept of ownership."

The Trustpilot Paradox

With 67 reviews and a 4.2/5 rating, Wagonex has built a solid foundation of trust in a notoriously skeptical market. The real story isn't the rating—it's the velocity. In an industry where traditional leasing contracts lock customers into 3-year commitments, Wagonex's flexible model creates a different kind of loyalty: the kind that comes from freedom, not obligation.

The SEO Strategy They Didn't Plan

Here's where it gets interesting. Their top organic keyword isn't 'car subscription'—it's 'BMW 118i' with 8,740 monthly searches. This reveals a crucial insight: they're capturing intent at the model level, not just the category level. People aren't just browsing for subscriptions; they're hunting for specific cars they want to drive. Wagonex has accidentally positioned themselves as a premium car marketplace that happens to offer subscriptions.

The tech stack tells another story. Using jQuery and Bootstrap in 2024 suggests a team focused on shipping product over chasing trends. While competitors might be building complex SPAs, Wagonex is using battle-tested tools to deliver a functional experience. Their use of Clarity and Google Analytics shows they're data-driven, but the lack of modern frameworks hints at a pragmatic, resource-conscious engineering culture.

  • The 'undefined' traffic country is a data artifact, but UK-only focus is clear
  • Direct traffic at 32% shows strong brand recall and repeat users
  • Their blog is active but not dominating search—content marketing is a growth lever waiting to be pulled
  • The 'pay per mile tax' keyword suggests they're capturing fiscal awareness
They don't own any inventory
They manage the entire subscription lifecycle
They don't sell cars outright
They handle maintenance, insurance, and delivery
They don't have a mobile app
They offer both personal and business contracts

The Subscription Wars Are Just Beginning

With 25 employees and $4.1M revenue, Wagonex is either a lean machine or a company at a critical scaling inflection point. The next 12 months will determine if they become the Spotify of cars or just another footnote in the automotive fintech graveyard.

What tech stack does Wagonex use?

41 detected
Search1
Security1
Cloud & Hosting1
Marketing Automation1
Performance1
Web Standards1
JavaScript Libraries4
Tracking & Analytics22
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
J
jsDelivr
H
HubSpot
C
Cloudflare
G
Google APIs
G
Google Tag Manager
G
Google Static
T
Tracking Pixel
A
Analytics Service
B
Bing
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google DoubleClick
L
LinkedIn
M
Microsoft Clarity
F
Facebook

How much traffic does Wagonex get?

Traffic & Engagement

9.2K
Monthly Visits
2.0
Pages/Visit
0:30
Avg. Duration
74%
Bounce Rate
Monthly Traffic Trend+18%
7.9K
Oct 2025
Oct
5.5K
Nov 2025
Nov
9.2K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
32%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Wagonex's audience located?

🌍100.0%

What keywords does Wagonex rank for?

5 keywords
1car subscription3.0K vol$1.19
2bmw 118i8.7K vol$0.27
3renault trucks5.8K vol$0.47
4model 3 vs model y1.9K vol$0.64
5pay per mile tax1.7K vol$0.47

How is Wagonex's SEO?

Open Graph Image

OG Image preview
og:image

https://www.wagonex.com/hubfs/OpenGA.png

Meta Tags

title68 chars

Vehicles with flexible contracts | Personal & Business | wagonex.com

description155 chars

Discover the convenience and flexibility of car subscription in the UK. Say goodbye to long-term contracts and choose from a range of vehicles to suit you.

languageEN

What is Wagonex's revenue?

$4M
Annual Revenue
25
0%
Employees
$165K
Revenue/Employee
Cardiff
Headquarters

Who works at Wagonex?

Loading leads...

What do customers think of Wagonex?

Wagonex

Wagonex

4.2
67 reviews
✓ Claimed

Categories

Car Dealer#undefinedInsurance Broker#undefinedCar Leasing Service#undefinedCar Rental Agency#undefinedLeasing Service#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
0.0 days
Claimed Date
9/4/2018

Contact Information

Address:
Greyfriars Road, Capital Tower
Cardiff, GB

Reviews (20)

Filter by rating:
Mr Mark Northcott
11/20/2025
🇬🇧 United Kingdom17 reviewsOrganicUnverified
Experience date: 11/20/2025
Excellent company to deal with and most…

Excellent company to deal with and most importantly they do not rip you off

Company Response11/20/2025

Hi Mark, Thank you for your feedback. We really do appreciate it. We are glad that you enjoyed your experience with us. Kindest regards, Wagonex

Mark Yong
10/7/2025
🇬🇧 United Kingdom5 reviewsBasicLinkVerified
Experience date: 10/6/2025
Generally smooth and painless.

Generally, all the admin went smoothly. Wagonex is a “hub” through which other companies use and this is not the first time I have used Wagonex. The company I was linked to by my choice of vehicle was Drivalia. Although the car I was allotted was a few years old and a little battered (by a previous client’s accident), it was otherwise a good vehicle and suited for my purposes. Despite the rims also being scratched, and the “markings” on the vehicle receipt form being covered in representative damage, I’m sure plenty were not noted. It would not have been possible. Despite my misgivings that costs could be arbitrarily added on handing back, it all went smoothly and I had no need to have worried as “All Good” was marked on the return form. Quick, painless and honest. I had the vehicle from 8 Jul to 6 Oct.

Company Response10/7/2025

Hi Mark, Thank you for your feedback. We really do appreciate it. We are glad that you enjoyed your experience with us. Kindest regards, Wagonex

Chris
6/26/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 6/25/2025
High Praise, well deserved.

I need to give very high praise to both Brooke Stara, Wagonex Customer Service Manager and Christina from Wagonex Administration as both were above and beyond, from the very first point of contact to when the vehicle was delivered. Wagonex have two outstanding ambassadors right there, who do the company and brand proud. Thank you to both of you.

Company Response6/30/2025

Hi Chris, Thank you for your feedback. We really do appreciate it. We are glad that we were able to assist with any problems. We will pass on your kind words to both Brooke and Christina. Kindest regards, Wagonex

customer
3/6/2025
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 3/6/2025
Really helpfull and sort put any…

Really helpfull and sort out any problems you have with suppliers etc

Company Response3/6/2025

Hi, Thank you for your feedback. We really do appreciate it. We are glad that we were able to assist with any problems. Kindest regards, Wagonex

Poppy
1/24/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 1/24/2025
Can not fault this company

Can not fault this company, kept me up to date with everything, really happy with my new car 😊

Company Response1/24/2025

Hi Poppy, Thank you for your feedback. We really do appreciate it. We are glad that we were able to assist you and you are enjoying your new car. Kindest regards, Wagonex

Frequently Asked Questions about Wagonex

What is Wagonex's Revenue?
Wagonex generates approximately $4M in annual revenue. With 25 employees, that's $165,000 per employee.
What does Wagonex do?
Discover the convenience and flexibility of car subscription in the UK. Say goodbye to long-term contracts and choose from a range of vehicles to suit you.
How fast is Wagonex growing?
Wagonex employee count has changed by 0% year over year.
What technologies does Wagonex use?
Wagonex uses 19 technologies across their website including Search, Security, CDN. Key technologies include Algolia, HSTS, jsDelivr.
Who are Wagonex's competitors?
Wagonex's main competitors include Wagonex, Car.co.uk. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wagonex?
Wagonex has a Trustpilot score of 4.2 out of 5 (4 stars) based on 67 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Wagonex's key pages?

Export wagonex.com Data

Download the complete tech stack, analytics, leads, and company data for wagonex.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About wagonex.com

Discover the convenience and flexibility of car subscription in the UK. Say goodbye to long-term contracts and choose from a range of vehicles to suit you.

Company Overview

wagonex.com
Website
finance
Industry
#2,247,449
Global Rank
9.2K
Monthly Visitors
19
Technologies

Contact wagonex.com

Technology Stack

wagonex.com uses 19 technologies across their website including Algolia, HSTS, jsDelivr, and more.

Search

Algolia

Security

HSTS

CDN

jsDelivr

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel

Traffic & Audience

9.2K
Monthly Visits
74%
Bounce Rate
2.0
Pages/Visit
0:30
Avg. Duration

wagonex.com receives approximately 9.2K monthly visitors and ranks #2,247,449 globally. The website has a bounce rate of 74% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:30 on the site.

The majority of wagonex.com's traffic comes from .

Frequently Asked Questions

What is wagonex.com?
Discover the convenience and flexibility of car subscription in the UK. Say goodbye to long-term contracts and choose from a range of vehicles to suit you.
What technologies does wagonex.com use?
wagonex.com uses 19 technologies including Algolia, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact wagonex.com?
You can contact wagonex.com via email at [email protected].
What are wagonex.com's social media accounts?
wagonex.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is wagonex.com hiring?
Check wagonex.com's careers page for current job openings and opportunities.
How popular is wagonex.com?
wagonex.com receives approximately 9.2K monthly visitors and ranks #2,247,449 globally. Traffic is growing by 69.3% month-over-month.

Related Searches

wagonex.com pricingwagonex.com reviewswagonex.com alternativeswagonex.com loginwagonex.com careerswhat is wagonex.comwagonex.com tech stackwagonex.com contactwagonex.com vs competitorswagonex.com featureshow to use wagonex.comwagonex.com integrations

This page provides publicly available information about wagonex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wagonex.com directly at https://wagonex.com.