waldeckconsulting.com
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The Morson Praxis Paradox
A £710M engineering giant hiding behind a digital ghost town
Morson Praxis is a £710M engineering consultancy with 1,749 employees, yet their flagship site attracts a mere 291 monthly visitors—a paradox of scale versus digital visibility that reveals a fundamental truth about B2B enterprise.
"This isn't a website—it's a digital business card for a company that wins through relationships, not search rankings."
The Invisible Giant
Morson Praxis operates in the shadows of enterprise engineering. Their traffic metrics suggest zero investment in organic growth, yet their £710M revenue proves they're winning where it matters: in boardrooms and government contracts. The 291 monthly visitors aren't a failure—they're a filter. Only serious prospects make it through.
The Traffic Paradox
Their top keyword is 'layout of the land surrounding burghley house' with 2,820 monthly searches. This isn't a targeted SEO strategy—it's accidental relevance. The site ranks for architectural heritage queries while ignoring 'engineering consultancy' entirely. It's a £710M company that accidentally discovered a niche in historical site layouts.
The tech stack tells a story of internal confusion. jQuery, Bootstrap, Tailwind, Ant Design, and DaisyUI—five CSS frameworks fighting for dominance. This isn't a curated stack; it's a digital Frankenstein built by multiple teams over years, each adding their preferred tool without a unified vision.
- Domain mismatch: waldeckconsulting.com redirects to morson-praxis.com—brand consolidation failure
- Single Trustpilot review (3.2/5) suggests minimal public engagement
- Top keywords reveal accidental SEO success, not strategy
- Social presence is fragmented across YouTube, LinkedIn, Instagram with no cohesive narrative
Revenue Doesn't Lie
Morson Praxis proves that in enterprise B2B, digital presence is optional. Relationships, expertise, and delivery win markets—regardless of SEO rankings or traffic metrics.
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Morson Praxis - Engineering Consultancy & Project Delivery Excellence
Morson Praxis provides industry-leading engineering consultancy and project delivery support. Concept through to delivery.
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Reviews (1)
Disappointed is understatement.
At least two months as good as wasted. An attitude of they know best and 'don't worry, we'll come up with something'. Very hard to work with. Loose cannons that roughshod over all my ideas. On terminating their services I was told that I was opinionated.
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About waldeckconsulting.com
Morson Praxis provides industry-leading engineering consultancy and project delivery support. Concept through to delivery.
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Technology Stack
waldeckconsulting.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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HSTS
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PHP
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WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
waldeckconsulting.com receives approximately 291 monthly visitors and ranks #4,577,214 globally. The website has a bounce rate of 80% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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