waracle.com
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Waracle: The UK's Best-Kept Digital Secret
A 179-person, $28.6M revenue agency quietly building scalable digital products.
While everyone chases the latest AI hype cycle, Waracle is executing a masterclass in focused digital product engineering. With 179 employees generating $28.6M in revenue, they aren't building the next viral app—they're building the infrastructure that powers enterprise mobility.
"Waracle isn't selling websites; they're selling scalable digital infrastructure for banks, insurers, and retailers who can't afford to fail."
The Silent Giant of UK Digital
With only 6,391 monthly visits and a global rank of ~3M, Waracle's digital footprint is deceptively small. This isn't a company chasing vanity metrics. Their traffic profile reveals a classic B2B enterprise play: 40% direct traffic and 47% organic search. Clients don't stumble upon Waracle; they seek them out or are referred. The lack of broad keyword visibility (outside of their own brand) suggests a referral-heavy sales cycle and a client base that values discretion over flash.
Revenue vs. Traffic Paradox
Here is the math that matters: $28.6M revenue / 179 employees = ~$160k revenue per employee. This is a healthy metric for a services firm, indicating high-value engineering work rather than low-margin body shopping. The disconnect between their modest web traffic and their substantial revenue proves that for enterprise digital product agencies, the website is a brochure, not a funnel. Their real growth engine is the relationships built by leadership like Chris Martin and the head of talent, Claudia Wilson.
Waracle's tech stack tells the story of a pragmatic modernizer. They leverage Tailwind CSS, Bootstrap, and PWA technologies—tools that prioritize speed and reliability over bleeding-edge experimentation. This aligns perfectly with their client base: financial institutions and large retailers who need rock-solid, scalable mobile experiences. They aren't chasing Web3 fads; they are engineering the deep-link platforms and mobile infrastructures that keep legacy enterprises competitive.
- High Revenue-per-Employee ($160k): Indicates a focus on high-margin, specialized engineering rather than generalist consulting.
- Brand-Dominant Traffic: 720 monthly searches for 'Waracle' suggests strong recall among existing clients and partners.
- Enterprise-Focused Tech: The stack (PWA, Bootstrap) signals a commitment to stability and cross-platform scalability over niche frameworks.
The Quiet Engineering Powerhouse
In a market saturated with agencies selling 'digital transformation,' Waracle proves that deep technical execution and a $28.6M revenue stream are worth more than a million monthly pageviews.
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We Create Digital Products Trusted by Million of People.
Waracle design and engineer digital products. Our people really care about your business. We collaborate to create digital product experiences that scale.
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About waracle.com
Waracle design and engineer digital products. Our people really care about your business. We collaborate to create digital product experiences that scale.
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waracle.com uses 12 technologies across their website including Cloudinary, HSTS, Netlify, and more.
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Traffic & Audience
waracle.com receives approximately 6.4K monthly visitors and ranks #2,948,763 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:01 on the site.
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