washburn-mcreavy.com
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The Funeral Home That Out-Competes Tech Startups
How Washburn-McReavy built a 85K monthly visit machine in a legacy industry
While most funeral homes rely on word-of-mouth and phone books, Washburn-McReavy operates like a digital-first SaaS company. With 85,693 monthly visits and a $16.9M revenue, this isn't your grandfather's funeral home—it's a data-driven community infrastructure play.
"They're not selling funeral services; they're selling search dominance in a $20B industry where 70% of decisions are made within 24 hours."
The SEO Moat Strategy
Their top keyword 'washburn mcreavy obituaries' drives 390 monthly searches with zero paid competition. They've built a search fortress around specific names (Nancy McGuire, Cooper Batson, Howard Wolff) that capture grieving families at the exact moment of intent. This isn't content marketing—it's grief arbitrage with 49% organic traffic as proof.
The Trust Paradox
In an industry where trust is everything, Washburn-McReavy scores zero Trustpilot reviews. Yet they command 92.4% of traffic from undefined sources (likely direct + branded search). This suggests a powerful offline-to-online flywheel: community reputation drives direct visits, which they convert through a tech stack that includes Vite, PWA, and Tailwind CSS—tools you'd expect at a Series B startup, not a funeral chapel.
The tech stack reveals their ambition. With jQuery, Slick, Owl Carousel, and Priority Hints, they're optimizing for speed and UX in a way that 90% of funeral homes ignore. The PWA implementation is particularly telling—they're building for mobile-first grief scenarios where families need immediate information at 2 AM.
- 75 employees generating $16.9M revenue ($225K/employee) suggests high-margin service delivery
- Top keywords are all name-based, indicating a hyper-local SEO strategy that scales
- 43% direct traffic proves brand equity that transcends digital marketing
- Facebook presence (1.2% traffic share) is underutilized—missed opportunity for community building
The Unspoken Playbook
Washburn-McReavy proves that even the most traditional industries can win digitally—if you're willing to build search moats around grief and optimize for the 2 AM decision-maker.
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Open Graph Image
https://cdn.f1connect.net/media/152264/r/1200x630/p/-9x-220x1645/WashburnMcReavyOG.png
Meta Tags
Washburn-McReavy Funeral Chapels & Cemeteries
Washburn-McReavy Funeral Chapels & Cemeteries
Washburn-McReavy
The passing of a loved one is a difficult time. We are here to help you honor and celebrate their life, and to begin the healing process for your family.
H1 Tags
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About washburn-mcreavy.com
Washburn-McReavy Funeral Chapels & Cemeteries
Company Overview
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Technology Stack
washburn-mcreavy.com uses 18 technologies across their website including UserWay, Leaflet, Font Awesome, and more.
Accessibility
UserWay
Maps
Leaflet
Fonts
Font Awesome
Security
HSTS
Advertising
Microsoft Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
washburn-mcreavy.com receives approximately 85.7K monthly visitors and ranks #351,568 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:05 on the site.
The majority of washburn-mcreavy.com's traffic comes from undefined, undefined, .
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