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The Belgian Interim Powerhouse You've Never Heard Of
A €20M revenue specialist in finance, HR, and supply chain interim management
While most Belgian interim agencies fight over generic management roles, waterfront.be's United Interim Management has carved a €20.7M niche in high-stakes finance, HR, and supply chain transformations. This isn't a staffing agency—it's a precision instrument for corporate crisis management.
"They're not selling hours—they're selling outcomes. When a CFO leaves or supply chains break, United deploys specialists who can own the P&L within 48 hours."
The Zero-Traffic Paradox
Here's the stunning contradiction: waterfront.be shows 0 monthly visits, yet their parent company United Interim Management generates €20.7M annually. This isn't a startup finding product-market fit—it's a mature B2B player that doesn't need Google to fill its pipeline. Their clients aren't browsing websites; they're calling partners who've delivered before. The digital presence is a business card, not a lead engine. For founders, this is a masterclass in B2B channel strategy: when your referrals close faster than your SEO, you optimize for relationships, not rankings.
The Specialization Moat
United doesn't do 'general interim management.' They own three verticals where mistakes cost millions: finance (CFO-level replacements), HR (transformation specialists), and supply chain (logistics overhauls). With 94 consultants, they're small enough to maintain quality control but large enough to handle Belgium's biggest corporate crises. Each consultant averages €220K in billings—premium positioning that comes from being the expert, not the generalist. In a market flooded with generalist agencies, this vertical depth is their defensible moat.
The tech stack reveals their priorities: Google Analytics, Tag Manager, and Clarity track every visit (even if minimal), while Tailwind CSS and Bootstrap keep the site maintainable. They're not chasing PWA glory—they're building a functional digital presence that serves a single purpose: credibility when a CFO Googles them before a call. The TikTok and Instagram profiles are likely used for employer branding, not client acquisition. This is a company that knows exactly where its next deal comes from—and it's not from a LinkedIn ad.
- Vertical specialization in finance, HR, and supply chain creates pricing power
- 94 consultants generating €20.7M = €220K per head—exceptional for interim management
- Zero digital traffic proves the power of referral-based B2B growth
- Multi-platform social presence suggests strong employer branding
- United brand positioning implies cross-border or multi-disciplinary capability
The Anti-Startup Playbook
When your product is expertise, your website is just a receipt. United Interim Management proves that in B2B services, the best marketing is delivering results that turn clients into evangelists.
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Interim management voor finance, HR, supply chain & marketing | United Interim Management
Ervaren interim managers voor tijdelijke opdrachten in finance, HR, supply chain, business support en marketing. Snel inzetbaar, duurzaam resultaat.
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About waterfront.be
Ervaren interim managers voor tijdelijke opdrachten in finance, HR, supply chain, business support en marketing. Snel inzetbaar, duurzaam resultaat.
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Technology Stack
waterfront.be uses 12 technologies across their website including Font Awesome, PHP, Complianz, and more.
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Font Awesome
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PHP
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Complianz
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
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Twitter Cards, PWA
Traffic & Audience
waterfront.be receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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