waterhaul.co
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Waterhaul: Turning Ocean Waste into Profit
A 12-person team generating $1.7M by cleaning up ghost fishing gear
While most startups chase software margins, Waterhaul is chasing fishing nets. They've built a $1.7M business by harvesting ghost gear from UK coastlines and transforming it into high-performance products. It's a supply chain nightmare turned into a premium brand.
"They aren't just selling sunglasses—they're selling a verifiable cleanup operation with traceable marine plastic."
The Supply Chain Innovation
Waterhaul's core moat isn't marketing—it's logistics. They've built a proprietary recovery system for ghost fishing gear (abandoned nets that continue killing marine life for decades). With only 12 employees, they're managing a complex coastal collection network, recycling process, and product manufacturing. The 'TRACEABLE MARINE PLASTIC™' claim isn't just branding; it's a supply chain verification that justifies premium pricing.
The Audience Paradox
Their top keywords reveal an interesting split: 'litter picking bag waterhaul' (170 volume) and 'bag buddy' (200 volume) suggest utility products for environmental workers, while 'barberini sunglasses' (230 volume) indicates luxury eyewear buyers. This isn't a niche eco-audience—it's a dual-market strategy serving both functional waste management tools and high-end sustainable fashion.
The tech stack tells a story of pragmatic building: jQuery and Bootstrap (reliable, not trendy) paired with PWA capabilities and lazy loading for performance. They're not chasing the latest framework—they're optimizing for conversion and mobile experience. The 49% organic traffic share suggests strong SEO fundamentals around their unique value proposition.
- Revenue per employee: ~$141K (efficient for a hardware/physical product company)
- 4.4/5 Trustpilot rating with only 14 reviews—authentic but scaling challenge ahead
- Traffic concentration: 91% from top 5 countries (undefined data suggests tracking limitations)
- Direct traffic (34%) indicates strong brand recall and repeat customers
The Investment Thesis
Waterhaul proves environmental impact and profitability aren't mutually exclusive—but scaling requires solving the supply chain complexity that currently limits them to 12 people.
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http://waterhaul.co/cdn/shop/files/waterhaul_logo_1200x1200.jpg?v=1720883359
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Recycling Ocean Plastic & Ghost Fishing Gear into sustainable products– Waterhaul
Recycling ocean plastic & ghost fishing gear into innovative, high-performance products & materials. We are cleaning up the oceans and turning waste into sustainable eyewear, tools & plastic polymer pellets. Join us in our mission to protect marine life
Recycling Ocean Plastic & Ghost Fishing Gear into sustainable products
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Reviews (14)
WaterHaul are a friendly company who…
WaterHaul are a friendly company who live their values and love what they do. The glasses 👓 I have from them are the best I have ever owned and I have worn specs for 35 years. I bought them as frames and got my local SpecSavers to add lenses to them. Excellent quality all round. An arm randomly snapped recently after years of excellent service. WaterHaul simply mailed me new arms and screws and I am good to go again. Happy days! 😊
I came across Waterhaul in a Google…
I came across Waterhaul in a Google search for a litter picking hoop for my my semi retired husband who works for a small Parish Council as a Litter Picker in their small village. I was attracted by the ethos of Waterhaul to use re cycled plastic. If everyone did their bit for our beautiful planet we would be in a better place. It came in 100%re cycle packaging and it came quickly. It well made and sturdy. He's very pleased with his new bit of work equipment.
These sunglasses are an investment
I love these sunglasses. They look great, they are nice and light and I have no qualms about wearing them into the sea (that's where the frames came from, afterall) or the pool. The lenses are the perfect tint as well. Mine are a couple of years old now and still look like new. They are easy to adjust and the cork case they came in is great and folds up so small. Highly recommend these, they are worth the investment in a decent pair of sunglasses.
Best sunglasses
Excellent sunglasses that look great, and a fantastic mission. Unfortunately my frame recently cracked, and Waterhaul fixed them no questions asked. I'll be buying more!
Extremely durable, great warranty
Had a pair for 5 years and put them through the wringer, lasted far longer than any other sunglasses I've ever had. Finally broke the frame recently and was pleased to find the lifetime warranty process super easy - no charge for replacement frames and only £30 for replacement lenses. Hoping to get another 5 years out of them!
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About waterhaul.co
Recycling ocean plastic & ghost fishing gear into innovative, high-performance products & materials. We are cleaning up the oceans and turning waste into sustainable eyewear, tools & plastic polymer pellets. Join us in our mission to protect marine life
Company Overview
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Technology Stack
waterhaul.co uses 26 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Ghost, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CMS
Ghost
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
waterhaul.co receives approximately 18.9K monthly visitors and ranks #1,284,903 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:40 on the site.
The majority of waterhaul.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about waterhaul.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit waterhaul.co directly at https://waterhaul.co.