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The Radar-First Traffic Empire
How a Utah-based company quietly dominates vehicle detection with 302 employees and $92.5M in revenue
In an industry crowded with optical sensors and legacy systems, Wavetronix chose the hard path: radar. They bet everything on physics over optics, and it paid off. With 302 employees and $92.5M in revenue, they've built a radar-first empire that's quietly reshaping how the world's roads flow.
"They didn't just build better radar—they built a moat around the entire intersection."
The Radar Advantage
While competitors fought over camera resolution, Wavetronix doubled down on radar's inherent advantages: all-weather performance, no privacy concerns, and vehicle classification at the speed of light. Their flagship XP20 radar isn't just a sensor—it's a 24/7 traffic analyst that works in blizzards, fog, and pitch darkness. This isn't incremental improvement; it's a fundamental rethinking of what vehicle detection should be.
The Growth Paradox
Here's the counterintuitive part: despite having 302 employees and $92.5M in revenue, their web presence is deliberately minimal. Monthly visits sit at just 5,109—less than a single store in a mall. This isn't a failure; it's a strategic choice. Wavetronix sells to governments and infrastructure giants, not consumers. Their 47% direct traffic proves they don't need SEO—they have contracts. The 28% organic search is just brand maintenance.
The company's leadership team reads like a who's who of infrastructure tech: Van Newby (CFO), Ryan Lindsey (Product), David Price (Sales Ops), Spencer Banta (Market Dev), and Justin Stolinas (Business Dev). They're not chasing shiny objects—they're executing a boring, profitable playbook. While Silicon Valley chases AI hype, Wavetronix ships radar units that work tomorrow, rain or shine.
- Radar-first approach creates weather-proof competitive advantage
- B2G sales model means long sales cycles but massive contract values
- Minimal web presence reflects real-world infrastructure sales strategy
- 302 employees generate $92.5M revenue—$306K per employee efficiency
The Infrastructure Playbook That Actually Works
Wavetronix proves that boring infrastructure, executed perfectly, beats hype-driven growth every time
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Wavetronix Intelligent Transportation Systems
Wavetronix creates innovative tools that help improve traffic on the world's roads. Our advanced radar offers unmatched performance and is changing the ITS industry by raising the standard for excellence in vehicle detection at intersections and roadways around the globe.
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About wavetronix.com
Wavetronix creates innovative tools that help improve traffic on the world's roads. Our advanced radar offers unmatched performance and is changing the ITS industry by raising the standard for excellence in vehicle detection at intersections and roadways around the globe.
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Technology Stack
wavetronix.com uses 13 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
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Adobe Fonts, Google Fonts
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Webflow
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Traffic & Audience
wavetronix.com receives approximately 5.1K monthly visitors and ranks #3,680,666 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
The majority of wavetronix.com's traffic comes from .
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