While the IoT industry chases hardware, Waylay is building the nervous system that makes it all work. With just 33 employees and $3.7M in revenue, they're enabling enterprises to orchestrate billions of monthly data points—proving that software beats scale in the digital infrastructure game.

"Waylay isn't selling software—they're selling the ability to stop drowning in data and start making decisions."

The traffic data reveals a telling story: 80.4% from undefined regions (likely privacy-protected enterprise networks) and 19.6% from undefined regions. Their top keyword isn't even 'Waylay'—it's 'technical architecture diagram,' suggesting their buyers are architects, not marketers. They're being found for the problems they solve, not the product they sell.

• Low-code orchestration bridges the IT-OT gap without requiring PhDs in both fields
• 6Bn monthly data points proves enterprise-scale viability with minimal headcount
• 50+ customers suggests high-value contracts, not volume play
• Vertiv partnership validates critical infrastructure use cases