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WayPath: The 26-Person Digital Growth Engine
A lean consulting firm maximizing Return on Platform for enterprise clients
In a world of bloated consulting agencies, WayPath Consulting is a surgical strike. With just 26 employees and $2.6M in revenue, this boutique firm is quietly dominating the digital presence space by focusing on one metric that matters: Return on Platform (ROP).
"They aren't selling digital transformation—they're selling digital ROI. And the numbers suggest it's working."
The Enterprise Sweet Spot
WayPath's traffic data reveals a fascinating pattern. Their top keywords—'Salesforce professional services' (790 monthly volume), 'OpenText Exstream' (700), and 'Sitecore' (610)—aren't for the faint of heart. These are complex, enterprise-grade platforms that require specialized expertise. They're not chasing SMBs; they're positioning themselves as the go-to experts for companies already invested in heavy-duty digital infrastructure.
The Lean Advantage
With 26 employees generating $2.6M in revenue, WayPath operates at ~$100K per employee—a strong efficiency ratio for consulting. Compare this to traditional agencies where that number can be 30-50% lower. This lean structure means faster decision-making, less overhead, and more direct access to senior leadership like CEO Matt Waldau and CTO Jeff Hansen.
The tech stack tells another story. jQuery, Swiper, Tailwind CSS, Bootstrap—this isn't a flashy, cutting-edge stack. It's stable, proven, and focused on functionality over flash. They're not building bleeding-edge frameworks; they're delivering reliable digital experiences that work.
- Specialized in enterprise platforms (Salesforce, Sitecore, OpenText)
- Strong organic search presence (43% of traffic)
- Lean operations with senior leadership directly involved
- Focus on measurable ROI rather than vanity metrics
The Anti-Agency Playbook
WayPath proves that in consulting, depth beats breadth. They're not the biggest, but for the right enterprise client, they might be the most valuable.
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Improve Customer Relationship Management | Waypath
Maximize your Return on Platform (ROP) with WayPath. Our team helps you to establish a digital presence that drives growth. Improve your ROI.
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About waypathconsulting.com
Maximize your Return on Platform (ROP) with WayPath. Our team helps you to establish a digital presence that drives growth. Improve your ROI.
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waypathconsulting.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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HubSpot
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waypathconsulting.com receives approximately 1.4K monthly visitors and ranks #10,249,345 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:14 on the site.
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