wcbi.com
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WCBI: The Local News Powerhouse You've Never Heard Of
How a Mississippi TV station built a digital fortress with 110K monthly visitors
In an era where local journalism is dying, WCBI is quietly building a digital empire. This isn't just another TV station website—it's a case study in how to dominate local search and own your community's attention.
"They don't chase clicks—they own the search results where their community lives."
The Community First Strategy
WCBI's traffic tells a story of deep local penetration. With 98.3% of traffic from the United States (likely Mississippi), they've achieved what most local outlets fail at: becoming the default news source. Their direct traffic at 45% is staggering—this isn't accidental discovery, it's habitual usage. People type wcbi.com directly into their browsers because it's become part of their daily routine.
Search Dominance Through Hyper-Local SEO
Look at their top keywords: 'wcbi' (280 monthly volume), 'wcbi news' (260), and 'wcbi my ms live stream football' (230). This is local SEO mastery. They're not competing for generic 'news'—they've made their brand synonymous with local information. Even more telling is the weather keyword: 'weatger' (19,120 monthly volume) shows they're capturing massive search volume for a fundamental local need, likely through typo capture and aggressive weather content.
The tech stack reveals their digital sophistication. They're using jQuery, core-js, Tailwind CSS, Bootstrap, Ant Design, and PWA capabilities. This isn't legacy tech—it's a modern stack built for speed and user experience. The PWA implementation means they're essentially a mobile app without the app store friction, critical for local news consumption where immediacy matters.
- 80 employees generating $16.4M in revenue = $205K revenue per employee
- YouTube channel with dedicated content strategy (wcbitv1)
- Active social presence across Facebook, Instagram, Twitter
- Newsletter signup for direct audience relationship
- Structured privacy and contest rules (compliance-first approach)
The Unsexy Truth About Local News Domination
WCBI proves that boring consistency beats viral moments. Their 110K monthly visits aren't from one viral story—they're from becoming the infrastructure of their community's daily information diet.
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Open Graph Image
https://wpcdn.us-east-1.vip.tn-cloud.net/www.wcbi.com/content/uploads/2022/02/i/g/wcbi-facebook-logo.png
Meta Tags
Home - WCBI TV | Telling Your Story
Home - WCBI TV | Telling Your Story
H1 Tags
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About wcbi.com
Home - WCBI TV | Telling Your Story
Company Overview
wcbi.com Social Media
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Technology Stack
wcbi.com uses 24 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Push Notifications
OneSignal
Traffic & Audience
wcbi.com receives approximately 109.4K monthly visitors and ranks #400,170 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:32 on the site.
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