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WCCO: The Local News Titan Built on Trust
How a CBS affiliate dominates the Twin Cities with 185 employees and $41.7M in revenue.
In an era of dying local news, WCCO stands as a financial and cultural fortress. While digital natives chase clicks, this CBS affiliate commands the Twin Cities market with a legacy of trust and a surprising tech stack.
"WCCO isn't just broadcasting news; it's engineering community infrastructure in the digital age."
The Legacy Infrastructure
WCCO represents the gold standard of local broadcast economics. With 185 employees and $41.7M in revenue, they operate with the efficiency of a scaled startup. Their revenue model—reliant on local advertising and CBS network syndication—has weathered the digital disruption that decimated print media. The secret? Deep community integration. They aren't just covering Minneapolis-St. Paul; they are its civic backbone.
Tech Stack: The Hybrid Engine
Despite being a traditional broadcaster, WCCO's tech stack reveals a modern adaptation. They utilize Vite for rapid build processes and Tailwind CSS for responsive design, signaling a shift toward web-first consumption. The inclusion of PWA (Progressive Web App) technology is critical—it transforms their website into an installable app, bypassing app store fees while retaining native functionality. This is a strategic move to own the user relationship directly.
The data reveals a curious paradox. While the raw traffic numbers (189 monthly visits in this dataset) seem low for a market leader, this likely reflects data limitations rather than actual reach. WCCO's true digital footprint is decentralized across TikTok (@wcconews), YouTube, and Facebook. They have successfully fragmented their audience across platforms while maintaining a central hub for authority content. This multi-platform strategy insulates them from algorithm changes on any single network.
- Diversified Social Footprint: Active on TikTok, Twitter, YouTube, Facebook, and Instagram.
- PWA Implementation: Leveraging Progressive Web Apps for direct user access.
- Legacy Trust: Operating as a CBS affiliate ensures brand prestige and network content access.
- Niche Leadership: Dominance in 'NEXT Weather' and community journalism creates high-engagement verticals.
The Unsexy Unicorn
WCCO proves that in media, stability beats volatility. Their $41.7M revenue stream isn't built on hype, but on the irreplaceable value of being the local voice of authority in the Twin Cities.
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https://assets1.cbsnewsstatic.com/hub/i/2023/04/04/f304aa79-10b9-4f40-9805-8bfb2b6014dd/social-seofeatured-minnesota.jpg
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WCCO | CBS Minnesota - Breaking News, NEXT Weather, and Community Journalism, Minneapolis-St. Paul
Latest breaking news from the Twin Cities of Minneapolis-St. Paul, Greater Minnesota and Wisconsin.
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About wcco.com
Latest breaking news from the Twin Cities of Minneapolis-St. Paul, Greater Minnesota and Wisconsin.
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Technology Stack
wcco.com uses 16 technologies across their website including Font Awesome, HSTS, DoubleClick Floodlight, and more.
Fonts
Font Awesome
Security
HSTS
Advertising
DoubleClick Floodlight
Forms
Typeform
Scheduling
Cal.com
Customer Support
Intercom
Traffic & Audience
wcco.com receives approximately 189 monthly visitors and ranks #6,063,146 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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