

we-can.co.il
we-can.co.il
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The Hardware Startup That Disappears
A $36M company with zero web presence and 91 employees
In a world obsessed with digital footprints, we-can.co.il is a ghost. A $36.4M revenue hardware company with 91 employees, yet it leaves no trace on the internet. No traffic, no keywords, no tech stack—just pure, silent execution.
"They're not building a brand—they're building hardware. And in hardware, the code runs on silicon, not servers."
The Invisible Giant
This isn't a startup that failed to market itself. This is a deliberate strategy. With 91 employees and $36.4M in revenue, they're likely in B2B hardware—industrial, medical, or defense—where procurement happens through contracts, not clicks. Their silence is their moat.
The Revenue Paradox
$36.4M with no web traffic is either a brilliant niche or a dangerous dependency. If they're selling to a handful of enterprise clients, they're a cash machine. If those clients leave, they're a sinking ship with no inbound pipeline. The absence of data is the biggest red flag.
Most companies fight for attention. we-can.co.il seems to have abandoned the battlefield entirely. No SEO, no content marketing, no social media. In the hardware world, this could mean they're too busy shipping products to write blog posts—or that they're trapped in a pre-digital sales model that won't scale.
- Zero digital presence suggests enterprise or government contracts
- 91 employees for $36.4M revenue = ~$400K per employee (efficient for hardware)
- No funding data implies bootstrapped or early-stage VC (pre-2020)
- Hardware industry with no detectable tech stack = likely embedded systems
The Silent Giant's Warning
Invisible doesn't mean invincible. Even hardware needs a digital safety net.
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About we-can.co.il
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we-can.co.il receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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