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Trade Finance Global: The $5.7M Knowledge Engine
Why the biggest trade finance platform isn't a lender, but a knowledge hub
Trade Finance Global (we-trade.com) isn't trying to be another bank. It's building the operating system for trade education, connecting SMEs to capital through sheer content volume and SEO dominance. With just 34 employees and $5.7M in revenue, they've turned complex trade finance into a scalable digital product.
"They don't originate loans—they originate leads. The real product is trust, packaged as calculators, guides, and directories."
The Content Moat
While banks hide trade finance behind relationship managers, TFG publishes everything. Their 2000+ articles on Incoterms, receivables finance, and supply chain risk create an organic search fortress. They rank for thousands of long-tail keywords that traditional banks ignore, turning complex financial topics into top-of-funnel traffic.
The Revenue Model
TFG operates as a marketplace and media platform. Revenue streams include referral fees from 100+ partner lenders, advertising, and premium content. The $5.7M figure suggests a lean operation with high margins—likely 70-80% gross. They scale without balance sheet risk by being the matchmaker, not the lender.
The tech stack reveals their priorities: WordPress with Tailwind CSS and Bootstrap for rapid content deployment, jQuery for interactive calculators, and Google Analytics for optimizing lead flows. It's a utilitarian stack designed for SEO velocity, not feature bloat. Their social presence across Twitter, LinkedIn, YouTube, and Instagram shows a multi-channel content strategy that educates across formats.
- Knowledge-first model: They win on education, not products
- Asset-light: No lending risk, pure referral economics
- Global reach: English content targets international trade hubs
- Enterprise-grade tools: Calculators and directories that convert
The Silent Giant of Trade Finance
They're not competing with banks—they're becoming the search layer between SMEs and capital. With 34 people, they've built a $5.7M revenue machine that scales linearly with content, not capital. This is fintech's most underrated play: own the knowledge, monetize the leads.
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https://www.tradefinanceglobal.com/wp-content/uploads/2024/08/Trade-Finance-Global-TFG-Homepage.jpg
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Trade Finance Global
Trade Finance Global (TFG) is the platform for trade, receivables and supply chain finance. TFG removes the barriers to trade through education and access to finance.
Trade Finance Global | Transforming Trade, Receivables, and Supply Chain Finance
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About we-trade.com
Trade Finance Global (TFG) is the platform for trade, receivables and supply chain finance. TFG removes the barriers to trade through education and access to finance.
Company Overview
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Technology Stack
we-trade.com uses 25 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Push Notifications
OneSignal
Traffic & Audience
we-trade.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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