In a world where fintech giants like Personal Capital and Kubera aggressively push advisory services, Wealthica carves a defiant niche by doing the exact opposite. They offer pure, unadulterated visibility into your financial life without ever touching your money. It’s the dashboard for investors who want total control, not a sales pitch.

"Wealthica doesn't just track your net worth; it tracks the integrity of your data without the upsell."

Technologically, Wealthica is pragmatic rather than bleeding-edge. They rely on proven stacks like jQuery and Bootstrap, likely to maintain stability over flashy innovation. This isn't a company chasing the latest React framework; they are focused on the reliability required to aggregate sensitive financial data. Their integration of PWA (Progressive Web App) features indicates a focus on accessibility across devices without the overhead of native app development.

• Niche Dominance: Carves out the 'non-advisory' segment in a crowded market.
• High Intent Traffic: 73% direct traffic suggests a sticky, daily-use product.
• Lean Efficiency: $1M ARR with only 13 employees (approx. $77k revenue per employee).
• Tech Pragmatism: Uses stable, legacy-friendly tech stacks for reliability.