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Capicua: The $28M Design-Driven Growth Partner You've Never Heard Of
Deep dive into a New York agency quietly building clarity for visionaries with $28.1M in revenue.
In a sea of digital agencies promising 'innovation,' Capicua operates with a quieter, more potent focus: clarity. This New York-based design-driven growth partner isn't just building websites; they're architecting product evolution for visionary companies, generating $28.1M in revenue by delivering products real people actually love.
"They aren't chasing vanity metrics; they're building a $28M machine on the thesis that clarity is the ultimate competitive advantage."
The Clarity Doctrine
Capicua’s entire brand is built around 'Shaped Clarity™'—a methodology that strips away noise to focus on user-centric product evolution. While competitors sell deliverables (logos, wireframes), Capicua sells a growth partner relationship. Their client list likely includes Series B+ tech companies who’ve outgrown generic agencies and need a partner who speaks engineering and design fluently.
The Traffic Paradox
Here is the most fascinating data point: despite $28M in revenue, Capicua’s website sees only ~160 monthly visits. This isn't a failure; it's a strategic signal. They don't rely on inbound SEO spam. With 39% direct traffic and 41% organic search, their growth engine is likely powered by referrals, word-of-mouth, and a high-touch sales process. They don't need volume; they need high-value clients.
The tech stack reveals a pragmatic approach. They utilize jQuery and Bootstrap alongside modern AWS infrastructure and Tailwind CSS. This isn't a bleeding-edge stack chasing trends; it's a stable, proven foundation designed to deliver reliability for enterprise clients. The use of Cloudflare and Google Analytics/GTM indicates a focus on performance and data-driven decision-making.
- Founder-Led Vision: Led by Ismael Fernandez and Ismael Larrosa, the leadership structure suggests a hands-on creative direction rather than a faceless corporate entity.
- Niche Expertise: Their top organic keyword isn't a service term—it's 'how to conduct user research...'—proving they attract clients looking for expertise, not just execution.
- TikTok Presence: The inclusion of TikTok in their social stack is a curious outlier for a B2B service firm, hinting at a culture that values modern storytelling and recruitment.
The Quiet Giant of Product Design
Capicua proves you don't need massive traffic to build a massive business—you just need the right clients.
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Capicua: Shaped Clarity™ Design-Driven Growth Partner
A NY-based, Design-Driven Growth Partner, Capicua builds clarity-driven digital solutions for visionary companies to deliver the products real people love.
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About wearecapicua.com
A NY-based, Design-Driven Growth Partner, Capicua builds clarity-driven digital solutions for visionary companies to deliver the products real people love.
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wearecapicua.com uses 18 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
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Google Fonts
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HSTS, Cloudflare Turnstile
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Webflow
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jsDelivr
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Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
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HubSpot
Traffic & Audience
wearecapicua.com receives approximately 160 monthly visitors. The website has a bounce rate of 46% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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