Cocina's 1,423-person team operates like a tech company, not a food blog. This scale suggests a sophisticated content assembly line: recipe development, video production, social distribution, and revenue operations. They're not just creating recipes; they're building a content factory that can output high-quality Latin food videos at scale. The revenue-to-employee ratio ($287K/employee) indicates premium monetization, likely through brand partnerships and video ads rather than just affiliate links.

Cocina's keyword strategy reveals a masterclass in cultural nuance. They rank for 'sobremesa' (10K+ monthly searches)—a uniquely Latin concept with no direct English translation. This isn't just SEO; it's cultural signaling. They're capturing search volume from users seeking authentic Latino experiences, not just generic recipes. The mix of 'tres leches flan rezept' (German) and 'churrasco' (Portuguese) shows a pan-Latin audience strategy, but the traffic data suggests they're still figuring out their global footprint—'undefined' countries dominate their top markets.