wearehfc.org
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HFC: The $21.6M Alzheimer's Disruptor
How Seth Rogen's charity built a digital-first movement to bring light to Alzheimer's
In a world where health charities often rely on tired telethons and gala dinners, wearehfc.org is quietly building a digital-native movement. With 154 employees and $21.6M in revenue, this isn't just another awareness campaign—it's a tech-enabled operation redefining how we fight Alzheimer's disease.
"The most interesting health org isn't a hospital or pharma giant—it's a 154-person team with a TikTok account and a mission to bring light to Alzheimer's."
The Seth Rogen Effect
HFC (Hilarity for Charity) isn't hiding behind a generic acronym. It's leveraging Seth Rogen's star power to drive real impact. With 19,850 monthly searches for 'hfc' and 720 for 'Seth Rogen's Hilarity for Charity,' they've captured mainstream attention. But the real genius? Converting that celebrity into a $21.6M revenue engine that funds caregiver grants and innovative therapies.
Digital-First Strategy
While legacy charities struggle with declining direct mail, HFC dominates digital. Their 9,329 monthly visits show a highly engaged audience, with 44% coming directly to wearehfc.org—a sign of strong brand recall. They're not just posting content; they're building a community across TikTok, YouTube, Instagram, and LinkedIn. This is modern philanthropy: data-driven, socially native, and ruthlessly efficient.
The tech stack tells the story: jQuery, GSAP, Tailwind CSS, and Bootstrap power a modern web experience. Google Analytics tracks every visitor. Lazy loading and priority hints optimize performance. This is a charity operating like a tech startup—obsessed with user experience and conversion.
- Revenue: $21.6M (154 employees = $140k/employee revenue efficiency)
- Traffic: 9,329 monthly visits with 85.5% from undefined (likely US)
- Brand: 19,850 monthly searches for 'hfc'—a powerful, owned keyword
- Social: Multi-platform presence with 5 active social profiles
The Future of Health Philanthropy
HFC proves that mission + digital execution + celebrity can build a sustainable, impactful organization that outmaneuvers traditional charities.
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https://wearehfc.org/wp-content/uploads/2024/11/hfc-logo.webp
Meta Tags
Understanding Alzheimer's: Bringing Light to the Disease
Learn about the impact of bringing light to Alzheimer's. From innovative therapies to caregiver support, and caregiver grants.
Bringing Light to Alzheimer's: Understanding and Support
Discover the power of bringing light to Alzheimer's. Learn about innovative approaches that can make a difference in the lives of those affected.
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About wearehfc.org
Learn about the impact of bringing light to Alzheimer's. From innovative therapies to caregiver support, and caregiver grants.
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Technology Stack
wearehfc.org uses 19 technologies across their website including Google Fonts, Cloudflare Turnstile, reCAPTCHA, PHP, and more.
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Google Fonts
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Cloudflare Turnstile, reCAPTCHA
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PHP
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
wearehfc.org receives approximately 9.3K monthly visitors and ranks #2,444,797 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:08 on the site.
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