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Human8: The $108M Human-Driven Consultancy
How a 761-person firm rebranded to connect brands with culture at scale
In a world drowning in data, Human8 bets its $108M revenue on the most unpredictable variable: human connection. This isn't a rebrand—it's a philosophical pivot from algorithmic targeting to cultural insight.
"They're not selling data—they're selling the human spark that algorithms can't replicate."
The Cultural Intelligence Engine
Human8 operates at the intersection of brand strategy and cultural anthropology. With 761 employees across continents, they've built a human intelligence network that captures real-time cultural shifts—something pure data analytics firms miss entirely. Their top search term 'human8' (930 monthly searches) shows strong brand recall, but the real signal is in niche queries like 'dove human8' (110 searches) and 'human 8 generatie alpha' (50 searches)—evidence they're capturing emerging cultural conversations before they trend.
The Rebrand Strategy
The shift to 'Human8' wasn't cosmetic—it was strategic positioning. While competitors double down on AI and automation, Human8 explicitly brands itself as 'human-driven consultancy.' Their 47% organic traffic suggests this positioning resonates with brands seeking authentic connection over algorithmic efficiency. The 'we've rebranded to' headline frames this as evolution, not just a name change.
Their tech stack reveals the hybrid approach: jQuery and Slick for legacy systems, Tailwind CSS and Bootstrap for modern UI, PWA capabilities for mobile reach, and Cloudflare for global performance. This isn't a tech-first company—it's a human-first company using tech as an enabler, not the product itself. The 3.2/5 Trustpilot rating (with only 1 review) suggests they're not optimizing for public reviews—a telling choice for a B2B consultancy.
- Revenue model: Enterprise consulting with cultural intelligence as the differentiator
- Market position: Bridges brand strategy and human insights in a crowded space
- Geographic footprint: Strong in Mexico City, Philippines, and emerging markets (170, 70 monthly searches respectively)
- Content strategy: Blog-focused with 'inspiration' as a key content pillar
The Human8 Thesis
In an AI-saturated market, the most valuable commodity is authentic human insight. Human8's $108M revenue proves that brands will pay a premium for cultural intelligence that algorithms can't replicate. For founders and investors, this signals a counter-trend: the premiumization of human-driven services in an automated world.
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We're Human8, the human-driven consultancy that connects your brand with people and culture to drive positive change.
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Respektloses Unternehmen
Respektloses Unternehmen Ein Termin wird 2Std vorher abgesagt und einfach verschoben, ohne jegliche Kompensation der freigehaltenen Zeit. Ein Unternehmen das keinerlei Respekt vor der Zeit der Teilnehmer hat. In 1.5 Jahren nur diese eine Studie. Ich rate von dem Institut ab.
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About wearehuman8.com
We're Human8, the human-driven consultancy that connects your brand with people and culture to drive positive change.
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wearehuman8.com uses 16 technologies across their website including HSTS, PHP, Contentful, WordPress, and more.
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wearehuman8.com receives approximately 15.2K monthly visitors and ranks #1,607,832 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:24 on the site.
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