In a crowded summer camp market, Camp ROYAL isn't just selling skateboarding and snowboarding lessons; they are selling an identity. By intertwining action sports with faith-based mentorship, they've carved out a defensible niche that generates $4M in revenue with just 31 employees.

"They aren't competing with generic sports camps; they are building a community where adventure meets discipleship."

The business model is capital efficient. With $4M in revenue and 31 employees, the revenue-per-employee ratio is approximately $129,000. This is strong for a camp business, which typically faces high labor costs. Their use of Zendesk for support and Google Analytics for tracking shows a maturity in operational scaling that many small camps lack.

• Niche Dominance: Owning the 'faith + action sports' category eliminates broad competition.
• Direct Traffic Moat: 40% direct traffic signals strong brand recall and repeat customers.
• Lean Operations: High revenue-per-employee ratio suggests excellent operational margins.
• Content Strategy: Active YouTube and Instagram channels fuel the visual nature of their offering.