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Tattoox Academy: The $11M Tattoo Education Play
Building a global tattoo academy in a niche dominated by apprenticeships
In an industry where skill is traditionally passed down through grueling in-person apprenticeships, Tattoox Academy is betting everything on a remote-first model. With $11.1M in revenue and 79 employees, they're proving that you can teach the art of tattooing through a screen—scaling a hyper-local craft into a global digital curriculum.
"They aren't just selling courses; they're digitizing the sacred master-apprentice relationship for the TikTok generation."
The Creator-Led Model
Tattoox isn't a faceless educational platform. It's powered by 'lxs mejores artistas' (the best artists), leveraging the personal brands of tattooers to attract students. Their social presence on TikTok, YouTube, and Instagram isn't just marketing—it's the curriculum in action. They've turned the artist's studio into a content studio, solving the discovery problem for aspiring tattooists who can't find local mentors.
Traffic & Brand Dominance
With 4,800 monthly visits, the raw volume is modest, but the composition tells a story of a brand-led strategy. A staggering 54% of traffic is direct—users typing 'Tattoox' into their browser. This indicates high brand recall and a loyal community, not just cold traffic. The fact that 'tattoox' (1,120 monthly volume) is the top keyword, dwarfing generic terms, proves they've built a category of one.
The tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy interactions, and Google Analytics for tracking. It's not a bleeding-edge stack, but it's functional. The reliance on reCAPTCHA and Google Tag Manager suggests a focus on lead capture and conversion optimization, treating the site as a funnel first and a content hub second.
- Remote-First Education: Disrupting the traditional, location-bound apprenticeship model.
- Creator Economy Integration: Leveraging artists' social followings as a core acquisition channel.
- Direct Traffic Moats: 54% direct traffic suggests strong brand equity in a niche market.
- Revenue Scale: $11.1M revenue with 79 employees indicates a lean, efficient operation (~$140k revenue per employee).
The Digital Tattoo Frontier
Tattoox is building the infrastructure for the next generation of tattoo artists, one remote session at a time.
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Aprende a tatuar - Tattoox Academy
Aprende a tatuar en Tattoox Academy. De la mano de lxs mejores artistas, desde casa, con prácticas y mentorías incluidas.
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About wearetattoox.com
Aprende a tatuar en Tattoox Academy. De la mano de lxs mejores artistas, desde casa, con prácticas y mentorías incluidas.
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Technology Stack
wearetattoox.com uses 18 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
Security
reCAPTCHA
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PHP
CMS
WordPress
CDN
unpkg, jsDelivr
Marketing Automation
HubSpot
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
wearetattoox.com receives approximately 4.8K monthly visitors and ranks #1,759,247 globally. The website has a bounce rate of 17% with visitors viewing an average of 21.0 pages per visit. Users spend an average of 12:55 on the site.
The majority of wearetattoox.com's traffic comes from .
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