With 163 employees and $26M in revenue, Thorn operates with the efficiency of a Series B startup. But their 'customers' aren't buyers—they're law enforcement, NGOs, and tech platforms. The revenue likely comes from grants and partnerships, but the tech stack rivals commercial SaaS companies. Their LinkedIn presence shows they're hiring, but their website traffic shows zero. This isn't a growth hack—it's a firewall between their mission and the public.

Thorn's tech stack—jQuery, Tailwind, Google Analytics—isn't flashy, but it's functional. The real innovation is invisible: their tools likely use AI to detect CSAM at scale, automating what used to require human review. While other nonprofits rely on manual reporting, Thorn builds the infrastructure that platforms use to detect abuse before it spreads. They're not just reporting content—they're preventing it.