In a market flooded with consumer fitness trackers, WearShade takes a radically different approach: building a clinical-grade UV sensor funded by the National Cancer Institute. It's not about counting steps—it's about preventing cancer.

"This isn't a consumer wellness toy—it's a medical-grade device with NCI backing, targeting a $50B cancer prevention market."

The keyword data tells the story: 'shade dosimeter' (150 searches) and 'shade uv sensor' (710 searches) are highly specific, low-volume queries. This isn't accidental—it's a precision targeting strategy. They're not competing for 'uv meter' (850 searches) with the consumer crowd; they're owning the clinical terminology where competition is minimal but intent is maximum.

• NCI backing provides regulatory credibility that consumer brands can't match
• 39 employees generating $4.4M revenue = $113K revenue per employee (efficient for a hardware/healthtech hybrid)
• 50% direct traffic indicates strong institutional relationships, not SEO dependency
• Clinical-grade positioning avoids the crowded consumer wellness market