webjet.com.au
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Webjet: The Australian Travel Titan
How a 195-person team commands 2.3M monthly visits in a global market
In a world dominated by global giants like Expedia and Booking.com, Webjet has carved out a fortress in Australia, generating $54M in revenue with just 195 employees. They aren't just selling travel; they're dominating the local search landscape.
"Webjet proves that in travel, local dominance beats global scale. They own the Australian search results page."
The SEO Fortress
Webjet's traffic profile is a masterclass in brand authority. With 161,910 monthly searches for just 'webjet' and a #22,143 global rank, they command a 60% organic share. This isn't paid traffic; it's a moat built on decades of brand recognition. They capture users actively searching for flights, hotels, and car hire, converting intent into revenue efficiently.
The 195-Person Powerhouse
With only 195 employees, Webjet achieves a staggering revenue-per-employee ratio of ~$278,000. Their leadership team, including CTO Shashank Kaul and CEO David Galt, has optimized operations to scale. They leverage a modern tech stack (Next.js, Cloudflare) to handle massive traffic without the bloat of larger competitors.
The brand's social footprint is strategic rather than viral. With presence on TikTok, YouTube, and Instagram, they maintain visibility across the customer journey. However, the 3.7/5 Trustpilot rating (1,671 reviews) suggests a friction point in customer experience—a common challenge in the OTA space where price sensitivity often conflicts with service expectations.
- Traffic concentration: 95.2% of traffic comes from 'undefined' (likely Australia), showing extreme local focus
- Keyword strategy: Ranks for high-volume terms like 'flights' (3.4M volume) and 'cheap flights' (503K volume)
- Tech stack: Uses Next.js for performance and Cloudflare for security, essential for handling peak travel booking loads
The Local Champion Model
Webjet proves that deep local market expertise and brand authority can outperform global scale in specific geographies. For founders and investors, this is a blueprint for dominating a vertical in a specific region before expanding.
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5 keywordsHow is Webjet's SEO?
Meta Tags
Book Flights, Cheap Hotels, Car Hire, Insurance & Holiday Packages | Webjet AU
Compare and book flights, hotels, car hire, travel insurance and holiday packages. Find cheap flights from airlines all around the world with Webjet.
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Webjet
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Reviews (20)
Disappointing car rental experiences at Cairns airport
I rented a car in Cairns through Webjet for the period of 7th–15th April, with the car rental provider being Enterprise. Unfortunately, my experience was disappointing for several reasons: My flight arrived around 8:30pm, and there was only one staff member at the Enterprise counter handling a long queue of customers. It took over an hour before I was finally served. When I reached the counter, I was asked to pay $85 more than the amount stated in my confirmation email. The staff member claimed there was a mismatch between the booking platform and their system. After a lengthy and frustrating discussion near midnight, I ended up paying $6 more than the original invoice. The car I received was not the one I had booked. I had reserved a Volkswagen Polo but was given a much smaller Mazda, as all other vehicles had already been taken. The car key was also problematic—it wasn’t working properly due to a low battery. I had to replace the battery myself in order to use the car. Overall, the experience fell short of expectations in terms of service, transparency, and vehicle quality. I hope the rental company and Webjet can improve coordination and service for future customers.
Hi Jessica, Thank you for your feedback. We're sorry to hear about your recent experience in Cairns and truly regret the inconvenience you faced. Long wait times, pricing discrepancies, and receiving a different vehicle than booked are all understandably frustrating. We also apologise for your experience with the car hire company—this certainly isn't the level of service we aim to provide. We’re reviewing this with Enterprise to improve coordination and prevent similar issues in the future. If you haven’t already, please reach out to our support team with your booking details so we can look into this further. Thanks again for bringing this to our attention.
Absolutely cashing in on me trying to…
Absolutely cashing in on me trying to change a flight. All I am doing is not catching one leg of my journey, that is: Sydney to Melbourne, this was a CHOICE fare, change at a fee? I still intend to catch the Melbourne to Perth leg. I have contacted Virgin Australia, they have no issue with this. I came to Melbourne early to see a friend, booking and paying for an extra flight, Sydney- Melbourne. WebJet now tell me that whole flight, including Melbourne to Perth, will be cancelled and I now need to pay for a new flight from Melbourne to Perth. That basically opens up two new seats, Sydney to Melbourne, Melbourne to Perth, where they, as in the airline or WebJet can now have somebody else book and pay for those seats, which will be high price to another passenger at the same time and make me book a new flight Melbourne to Perth with twenty four hours notice at a very high price...???! I have now had it urgently escalated to Management. 1. I do not feel I should have to pay the high price for a new trip Melbourne to Perth, when there is already a seat number booked and paid for by me. 2. that is where I live, in Perth. I need to get back for my children and for my own medical reasons, every minute that they are dealing with this now means I risk not getting a seat back to Perth at such late notice and/or the price going up... Not cool WebJet...!!! I will never use your company again, not even to compare prices as there are other companies, you can do that with. What a absolute nightmare and 100% monopolising. Also, when I tried to contact WebJet at 1.30pm, earlier today, I held for over 5mins to be cut off while on hold and my call terminated without even getting through to Customer Service ~ the voice animated system said "we currently have a very long wait time" 😡🤷♀️🙄 Update: cost me less to independently book a one way flight back to Sydney with Virgin, than the fee to change and the difference in flight I was going to be charged with WebJet - even though I had the seat Melbourne - Perth... 🤔🤑🤣 what an absolute joke... I did not get any news back on the "urgently escalated" first call with the first customer service representative I spoke to. I will definitely be following this up when I am back in Perth. But I can say that I will 100% never use WebJet again and advise anybody else against it also!!
Mmmm
Mmm, told my flight was cancelled, was lied to. Charged an extra $4000 to get on a flight the next day. Lied to several times. Quantas overbooked the flight, Very common, be careful not to get scammed. They all lie together. Quantas and webjet. Lie after lie, Do not use these companies.
Change flight time
I went to change a flight time to a later flight in the day, during the online process I was told I would be charged $100. few moments later, via email I was requested to pay $251. $5 less than going back on their website and booking another flight. I will never book a flight through Webjet ever again.
Do not use this company Webjet
Do not use this company Webjet. Tried to book 3 tickets, put my card numbers in, got message booking did not go through and no money had been charged. That's was false, money went out of account for 5 min then bounced back. However, today web jet has charged 69.63 dollars in fees three times
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About webjet.com.au
Compare and book flights, hotels, car hire, travel insurance and holiday packages. Find cheap flights from airlines all around the world with Webjet.
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Technology Stack
webjet.com.au uses 18 technologies across their website including YouTube Embed, Font Awesome, Cloudflare, and more.
Video
YouTube Embed
Fonts
Font Awesome
Cloud & Hosting
Cloudflare
Marketing Automation
Braze
Advertising
DoubleClick Floodlight, Pinterest Tag, TikTok Pixel, Google Ads +1 more
E-commerce & Payments
Afterpay
Traffic & Audience
webjet.com.au receives approximately 2.3M monthly visitors and ranks #22,143 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 4:48 on the site.
The majority of webjet.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about webjet.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit webjet.com.au directly at https://webjet.com.au.