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Webtrends: The Microsoft 365 Analytics Specialist
A niche analytics player navigating a crowded market with a focused product strategy
In a world dominated by Google Analytics and sprawling enterprise suites, Webtrends has carved out a specific, defensible niche: measuring adoption and engagement within Microsoft 365 and custom applications. This isn't a generalist platform—it's a specialist tool with a clear mandate.
"Webtrends isn't chasing the entire web—it's measuring the precise usage of Microsoft 365 and custom apps, a focused bet on the enterprise ecosystem."
The Niche Play
Webtrends has retreated from the general web analytics battlefield to focus on a specific, high-value problem: enterprise application adoption. With Microsoft 365 dominating the corporate world, understanding how employees actually use these tools is a multi-billion dollar problem. Webtrends positions itself as the answer, measuring everything from SharePoint usage to custom app engagement.
The Metrics Reality
The traffic numbers tell a story of a B2B product with a low public profile. At 7,305 monthly visits, Webtrends isn't a consumer brand—it's a specialist tool that enterprises find through direct sales or targeted searches. The fact that 45% of traffic is organic and 39% is direct suggests a small but dedicated user base searching for the brand specifically, rather than discovering it through broad marketing campaigns.
The keyword data reveals an interesting dual identity. While 'webtrends' itself drives the most traffic (1,990 monthly searches), the platform also ranks for highly technical queries like 'sql server versions' (1,540 monthly searches). This suggests Webtrends may be leveraging content marketing around technical topics to attract its target audience of IT professionals and systems engineers.
- Niche focus on Microsoft 365 analytics is defensible but limits growth potential
- Low web traffic is actually a positive signal for a B2B enterprise tool
- Technical content strategy appears to be driving relevant search traffic
- Small team (205 employees) suggests efficient operations but limited scale
The Specialist's Dilemma
Webtrends has found a niche, but in a market where Microsoft might build native analytics into 365, the company's long-term survival depends on delivering value that the platform giant won't.
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Webtrends Analytics — Webtrends
Webtrends provides the data you need to measure adoption, user engagement, and usage of Microsoft 365 and custom apps.
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Webtrends escroquerie
Webtrends utilise ou se fait scamer sur Telegram par des escrocs. Quand on contacte le siège social de l'entreprise à Portland Oregon et qu'on leur apporte toutes les preuves d'une fraude financière sur Telegram, ils ne réagissent pas. La fraude a été transmise à 17cyber.gouv.fr et à un formulaire de signalement Chainabuse.
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About webtrends.com
Webtrends provides the data you need to measure adoption, user engagement, and usage of Microsoft 365 and custom apps.
Company Overview
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Technology Stack
webtrends.com uses 10 technologies across their website including PHP, WordPress, Priority Hints, and more.
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PHP
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WordPress
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Priority Hints
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Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, core-js, jQuery
Traffic & Audience
webtrends.com receives approximately 7.3K monthly visitors and ranks #2,698,322 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:39 on the site.
The majority of webtrends.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about webtrends.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit webtrends.com directly at https://webtrends.com.