9:41
maxmind.com
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maxmind.com

12 technologies
VerifiedGrowingVisit491.3K/mo$7M5712 Tech22 Leads
Deep Dive

MaxMind: The Invisible Infrastructure of Trust

How a 57-person team powers the internet's fraud detection backbone

Every time you swipe a card or log in from a new country, an invisible gatekeeper decides if you're legitimate. MaxMind operates this gate, processing 500 million IP lookups daily to separate humans from bots and fraudsters. They've built the internet's trust layer without most users ever knowing their name.

491K
monthly visits
57
employees
$7.4M
annual revenue
25.8M
backlinks

"MaxMind isn't just selling data—they're selling certainty in an uncertain digital world."

The Silent Majority of Traffic

With 45% direct traffic and 44% organic search, MaxMind's users aren't discovering them—they're coming back. This isn't a startup chasing eyeballs; it's infrastructure. The 25.8M backlinks (a staggering number for a 57-person company) reveal their deep integration across the web's fabric. When developers need IP intelligence, they don't Google alternatives—they type maxmind.com directly.

The Efficiency Paradox

Here's the counterintuitive story: MaxMind generates $7.4M in revenue with just 57 employees—$130K per employee. That's enterprise-grade efficiency. Yet their 2.5-star Trustpilot rating (from only 5 reviews) suggests a friction point: the product works, but the experience may not. This is classic infrastructure software—critical, invisible, and unloved until it breaks.

The keyword data reveals their dual identity. 'GeoIP' (18.9K monthly searches) and 'IP lookup' (231K searches) show they're the default solution for a technical problem. But 'maxmind geolite2' (3.5K searches) is their moat—developers specifically seeking their free tier, which hooks them into the paid ecosystem. It's a classic land-and-expand playbook for B2B.

  • Built the GeoIP database standard that competitors benchmark against
  • Operates at massive scale with minimal headcount—true infrastructure efficiency
  • Owns the developer mindshare through their free GeoLite2 database
  • Integrates with Cloudflare and reCAPTCHA, embedding into the web's security stack
They don't chase viral growth or flashy marketing
They build deep, sticky integrations (25M+ backlinks prove it)
No VC funding means slower, deliberate expansion
Profitable and self-sustaining with 57 people
Low Trustpilot scores indicate UX gaps in support
The default choice for engineers who need reliability over features

The Anti-Unicorn Infrastructure Play

While others chase scale, MaxMind perfects precision. They're not building a billion-dollar valuation—they're building the internet's trust layer, one IP lookup at a time. In a world of hype, they're the quiet utility that powers the fraud detection engines of giants. That's not sexy, but it's unstoppable.

What tech stack does Maxmind use?

21 detected
Cloud & Hosting1
Marketing Automation1
Performance1
UI Libraries1
Tracking & Analytics9
G
Google Tag Manager
H
HubSpot
G
Google APIs
H
HubSpot
G
Google Tag Manager
A
Analytics Service
G
Google Analytics
G
Google DoubleClick
G
Google Static

How much traffic does Maxmind get?

Traffic & Engagement

497.1K
Monthly Visits
+24.7%
3.5
Pages/Visit
9:20
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend+24%
400.6K
Oct 2025
Oct
398.6K
Nov 2025
Nov
497.1K
Dec 2025
Dec

Rankings

#87,323
Global Rank
#3,961
Philippines Rank
Computer Software and Development
Category

Backlinks & Authority

25.9M
Backlinks
14.9K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend-1%
26.1M
Jul 2025
Jul
26.0M
Aug 2025
Aug
25.9M
Sep 2025
Sep
26.1M
Oct 2025
Oct
26.0M
Nov 2025
Nov
25.9M
Dec 2025
Dec

Search Traffic

Organic
136.1K
Paid
996

Top Organic Keywords

#1maxmind
320 vol18.0%
#6ip lookup
4,400 vol15.5%
#10ip location
6,600 vol13.9%
#19my location
60,500 vol6.3%

Where is Maxmind's audience located?

🇵🇭Philippines20.8%
🇺🇸United States20.2%
🇮🇳India6.0%
🇩🇪Germany5.4%
🇷🇺Russia3.9%

Device Distribution

Desktop74.3%
Mobile25.7%

What keywords does Maxmind rank for?

5 keywords
1maxmind22.3K vol$0.84
2geoip18.9K vol$1.10
3maxmind geolite23.5K vol$1.12
4maxmind geoip2.8K vol$1.77
5ip lookup231.0K vol$0.57

How is Maxmind's SEO?

Meta Tags

title69 chars

Industry leading IP Geolocation and Online Fraud Prevention | MaxMind

description155 chars

Customize content and comply with regulations using in-depth IP address data. Prevent fraud and chargebacks, manage cyber risk, and flag proxy users.

languageEN

H1 Tags

h1Create smarter, safer digital experiences with accurate data
h1The creator of GeoIP

Who works at Maxmind?

Loading leads...

What do customers think of Maxmind?

MaxMind

MaxMind

2.5
5 reviews

Categories

Software Company#undefinedDNS Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (5)

Filter by rating:
Tomas CastroVerified
3/17/2023
🇵🇹 Portugal5 reviewsOrganicUnverified
Experience date: 3/1/2023
Best IP DB

Easiest IP DB to get the subnets updated. Easy to work with, simple form to update entire subnet ranges. Very fast to reflect those changes.

Paul de Blois
10/3/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 10/2/2025
Wrong location

Every time my ip address changes I have to ask for a correction on the geolocation. Everyone else has it right

AdrianVerified
9/4/2024
🇷🇴 Romania48 reviewsOrganicUnverified
Experience date: 1/1/2024
They are harassing my business

Among the many site I have, there is one that simply shows user country code whenever they visit the site. MaxMind constantly files abusive and fake DMCA complaints to my hosting providers trying to take down my website, they consider me a competitor. In the complaint they said "We want to know if you use our data", well I don't, and that is not a situation where they should file DMCA complaints. DMCA law requires that you declre under sworn statements that you own the content you make the complaint against, not make a complaints "just to ask" hoping the hosting provider is soft enought to take down possible competitors of yours. Disgusting company and practices.

👍 1
Beau Beauchamp
6/25/2024
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 6/24/2024
No longer using MaxMind. Way too greedy.

I've been using MaxMind IP2Geo DB for nearly 10 years. One of my apps is a local business search and we use the DB as a user convenience to set local city and state for local search. Today I find out that they won't update my DB because it violates their current EULA. Strange. They sold me the DB and updated it twice in the past without an issue. Only this time, they have a new API-based service they are pushing or I can buy their DB for $10,000. Sorry, but IP2Geo service is a dime a dozen now with dozens of players offering the same data at much more affordable rates. This is not rocket science but greed has taken root in this easy to duplicated niche data market. They just lost a paying customer because someone at their company jacked their prices into orbit and now wont offer a license that has been in place for a decade. I guess times change. Well, so do my vendors. I fired MaxMind today. I'll use someone else or just build my own DB without their ridiculous EULA and prices.

👍 2
Connor Riley
12/19/2023
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/18/2023
So I put in a request for the free…

So I put in a request for the free trial, didn't hear anything for weeks. I then sent a follow up email asking if I could purchase their services or use the free trial to wait another week for this response: Hello, Thank you for your interest in Maxmind and the services we offer. Unfortunately, we are not able to process your request. Thank you, -Lewis They didn't ask any questions, just waited weeks to reply and refused my business? Very sketchy team and I would watch out for Lewis. (They immediately closed my ticket and ignored any further emails).

👍 1

Frequently Asked Questions about Maxmind

What is Maxmind's Revenue?
Maxmind generates approximately $7M in annual revenue. With 57 employees, that's $130,500 per employee.
What does Maxmind do?
Customize content and comply with regulations using in-depth IP address data. Prevent fraud and chargebacks, manage cyber risk, and flag proxy users.
How fast is Maxmind growing?
Maxmind has grown by 24.7% in the last 6 months according to traffic data.
How do people interact with Maxmind?
When visiting Maxmind, visitors view an average of 3.5 pages per visit, and spend around 9:20 on the site, and the bounce rate is 59.9%.
How do people find Maxmind?
359.9K people (72%) visit Maxmind directly. 136.1K (27%) find them through organic search. 996 (0%) come through paid advertising.
Who uses Maxmind?
Maxmind's top market is Philippines with 103.2K visitors (20.8%). United States is 2nd with 100.3K (20.2%). India is 3rd with 29.6K (6.0%).
What technologies does Maxmind use?
Maxmind uses 12 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, reCAPTCHA, Contentful.
Who are Maxmind's competitors?
Maxmind's main competitors include Neustar, IPinfo, Paid, Screaming Frog, GraphPad Software. These companies operate in similar markets and compete for the same customer base.
What do customers think of Maxmind?
Maxmind has a Trustpilot score of 2.5 out of 5 (2 stars) based on 5 customer reviews.

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About maxmind.com

Customize content and comply with regulations using in-depth IP address data. Prevent fraud and chargebacks, manage cyber risk, and flag proxy users.

Company Overview

maxmind.com
Website
computers_electronics_and_technology
Industry
#89,826
Global Rank
491.3K
Monthly Visitors
12
Technologies
22+
Employees

maxmind.com Key Pages

maxmind.com Social Media

Contact maxmind.com

Technology Stack

maxmind.com uses 12 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Contentful, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

CMS

Contentful

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

491.3K
Monthly Visits
44%
Bounce Rate
3.4
Pages/Visit
1:12
Avg. Duration

maxmind.com receives approximately 491.3K monthly visitors and ranks #89,826 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:12 on the site.

The majority of maxmind.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is maxmind.com?
Customize content and comply with regulations using in-depth IP address data. Prevent fraud and chargebacks, manage cyber risk, and flag proxy users.
What technologies does maxmind.com use?
maxmind.com uses 12 technologies including Google Fonts, HSTS, reCAPTCHA, and 6 more. View the full tech stack analysis above.
How do I contact maxmind.com?
You can contact maxmind.com through their contact page.
What are maxmind.com's social media accounts?
maxmind.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
How popular is maxmind.com?
maxmind.com receives approximately 491.3K monthly visitors and ranks #89,826 globally. Traffic is growing by 20.3% month-over-month.

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This page provides publicly available information about maxmind.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit maxmind.com directly at https://maxmind.com.