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Weenat: The B2B Weather Play for AgTech
How a French startup is monetizing hyper-local climate data for industrial agriculture
While consumer weather apps fight over ad revenue, Weenat is quietly building a $12.6M revenue business by selling precision data to the world's most weather-dependent industry: agriculture. This isn't about forecasting rain—it's about predicting yield.
"Weenat isn't selling weather forecasts—they're selling actionable intelligence that turns climate uncertainty into agricultural optimization."
The Revenue Reality Check
At $12.6M revenue with 90 employees, Weenat generates approximately $140K per employee—a solid ratio for a hardware-enabled SaaS business. Their 46% organic search traffic suggests strong SEO moat around agricultural keywords, but the real story is in their traffic composition: 36% direct traffic indicates high brand recognition and repeat usage among farmers and agronomists.
The Industrial Ag Playbook
Weenat targets heavy industry and engineering sectors within agriculture—think large-scale farms, cooperatives, and agribusinesses. Their €680 monthly volume for 'weenat' searches (vs. 2,550 for 'meteoria' and 3,230 for 'weathercloud') reveals they're competing in a crowded weather tech space, but their differentiation is precision: soil, plant, and microclimate data specifically for production optimization, not general forecasting.
The tech stack tells a story of pragmatism over flash: jQuery, Bootstrap, and core-js suggest a focus on functionality over cutting-edge frameworks. Their use of Priority Hints and Lazy Loading shows they understand their users—farmers in rural areas with spotty connectivity. The absence of a dedicated mobile app (evidenced by the web-based signup flow at app.weenat.com) suggests they're betting on responsive web as the primary interface, keeping development lean.
- Domain expertise over general weather data: Weenat's value proposition is agricultural specificity, not broad meteorology
- High-touch B2B model: 90 employees for $12.6M revenue indicates significant customer success and sales overhead
- SEO moat around niche keywords: Dominating 'pluie et nuage detecteur' (160 monthly) and 'capteur serre' (120 monthly)
- European market dominance: Traffic patterns suggest strong foothold in France and Spain before global expansion
The Verdict: A Niche Player with Enterprise Potential
Weenat proves that vertical-specific weather data beats horizontal platforms. Their $12.6M revenue validates that farmers will pay for precision, not just prediction. The question isn't whether they can scale—it's whether they can maintain their agricultural focus while competing with weather giants like WeatherCloud and Meteoria. For investors and founders: this is a blueprint for B2B SaaS in climate tech—own the vertical, own the data, own the recurring revenue.
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Weenat | Solutions météorologiques et agronomiques de précision
Weenat vous apporte des données essentielles sur la météo, le sol et les plantes. Des informations clés pour vous aider à anticiper les aléas climatiques et à optimiser la gestion de votre exploitation.
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About weenat.com
Weenat vous apporte des données essentielles sur la météo, le sol et les plantes. Des informations clés pour vous aider à anticiper les aléas climatiques et à optimiser la gestion de votre exploitation.
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weenat.com uses 21 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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weenat.com receives approximately 15.1K monthly visitors and ranks #1,563,541 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:37 on the site.
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