wellable.co
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Wellable: The Enterprise Wellness Stack
How a 97-person team built a $26M revenue engine in the crowded HR tech space
Wellable isn't just another wellness app; it's a strategic infrastructure play for enterprise HR. While competitors chase novelty, Wellable consolidates rewards, recognition, and wellness into a single platform designed for scale.
"Wellable isn't selling wellness; they're selling the infrastructure for HR to manage it at scale."
The Quiet Revenue Engine
With $26.2M in revenue and just 97 employees, Wellable achieves a staggering $270K revenue per employee. This efficiency suggests a high-margin SaaS model. The 53% direct traffic share indicates strong brand recall and repeat usage—users aren't discovering them via ads; they're logging in to the hub.
The 'Enterprise-First' Moat
Wellable's keyword strategy reveals their true audience. They rank for 'things to buy with a wellness card' and 'wellable activity converter'—high-intent, utility-driven queries. This isn't B2C; it's B2B2C. They win by solving specific administrative pain points for HR departments, not by chasing viral wellness trends.
The tech stack—built on jQuery, Slick, and Bootstrap—suggests a mature, stable codebase optimized for reliability over bleeding-edge innovation. This is a pragmatic choice for an enterprise platform where uptime and predictable UX matter more than flashy animations.
- Consolidation Play: Wellness + Rewards + Recognition in one hub
- High Revenue Efficiency: $26M revenue with lean team of 97
- Direct Traffic Dominance: 53% of traffic is direct (brand strength)
- Enterprise SEO: Targets admin utility queries, not consumer trends
The Unsexy Billion-Dollar Play
Wellable proves that in HR tech, solving administrative friction beats chasing wellness fads. They're not a wellness app; they're an enterprise utility layer.
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All-In-One Employee Wellness, Rewards, & Recognition | Wellable
All-in-one employee wellness, rewards, and recognition platform to boost engagement, promote well-being, and celebrate workplace achievements.
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About wellable.co
All-in-one employee wellness, rewards, and recognition platform to boost engagement, promote well-being, and celebrate workplace achievements.
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wellable.co uses 18 technologies across their website including Font Awesome, WordPress, HubSpot, and more.
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Fathom, Clarity, Hotjar, Google Tag Manager +1 more
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wellable.co receives approximately 71.7K monthly visitors and ranks #459,956 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:01 on the site.
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