wellin5.ca
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Wellin5: The Canadian Underdog Taking on Mental Health
How an 11-person team is generating $1.5M by solving anxiety with cold showers and video calls
In a market saturated with billion-dollar telehealth giants, Wellin5 is quietly building a $1.5M revenue stream with just 11 employees. They aren't trying to be everything to everyone; they are laser-focused on the Canadian market and a specific demographic that traditional therapy ignores.
"Wellin5 proves you don't need a massive burn rate to win in mental health—you just need to rank for 'cold showers for anxiety'."
The SEO Trojan Horse
While competitors fight a bloody war for the generic 'online therapy' keyword (16k volume), Wellin5 is playing a different game. They dominate long-tail, high-intent queries like 'do cold showers work for anxiety' and 'inspirational quotes for anxiety'. This strategy allows them to capture users at the exact moment of crisis without paying premium CACs. It’s a masterclass in content-led growth.
Lean Operations, High Margins
With 11 employees generating $1.5M in revenue, Wellin5 is pulling in roughly $136k per head. This is a highly efficient operation. By relying on a video counselling platform rather than building complex proprietary infrastructure (likely utilizing standard video APIs), they keep R&D costs low. Their tech stack—jQuery, Tailwind, Bootstrap—confirms they prioritize speed and function over flashy, expensive engineering.
The company’s leadership—CEO William Masih, CTO Jon Eustace, and Developer Chris Holisky—seems to have cracked the code on minimal viable staffing. They operate in the Canadian niche, avoiding the regulatory nightmare of the US market, which allows them to scale revenue without scaling complexity.
- Niche Dominance: Focuses specifically on Canadian mental health needs.
- Content Arbitrage: Targets 'weird' anxiety keywords with low competition.
- Operational Efficiency: ~$136k revenue per employee.
- Low-Tech Stack: Uses proven, lightweight tech (jQuery, Tailwind) to minimize burn.
The Quiet Giant of Canadian Telehealth
Wellin5 proves that in SaaS, sometimes the best way to scale is to stay small, stay local, and solve very specific problems very well.
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Online Counselling & Online Therapy in Canada | Wellin5
Struggling with your mental health? Our online counsellors meet with you through our video counselling platform, when and where it works best for you.
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Reviews (20)
Great Service!!!
Great, easy to use service. Loved working with my counselor.
That's wonderful to hear, Remi! We're so glad you had a great experience and found our service easy to use and that you really connected with your counselor. Thank you for sharing your positive experience! - Rosette The Wellin5 Team
Worked with Bev Hutchinson
Worked with Bev Hutchinson. She is skilled, and working with her is very comfortable.
We're so glad you had a positive experience with Bev. Our goal is to ensure all our clients feel comfortable and supported throughout their journey. Thanks for choosing Wellin5! -Rosette Wellin5 Team
Session was very progressive and…
Session was very progressive and covered a lot of ground. No awkward silence. got coached on how to keep information flowing
Thank you for choosing Wellin5 Kris and for sharing your positive experience. We value your feedback and strive to provide the best possible service. We're honored to be a part of your healing journey. -Rosette Wellin5 Team
Best therapy sessions
After having many therapists, I decided to try Wellin5. The therapist Mely Sio, is the best one I have ever had. She is very knowledgeable and very efficient. She is the best therapist I had to help me to deal with trauma and anxiety. Her techniques are really working and I feel much better since I've been working with her. The site Wellin5 is very easy and friendly to use. I recommend this site to everyone who is searching for a more convenient way to do therapy.
Hi Jenny! Thank you for your kind words about Mely and your positive feedback with Wellin5. Your recommendations mean a lot to us. We're happy to be a part of your healing journey. -Rosette Wellin5 Team
Really liked my therapist
Really liked my therapist. Good suggestions for coping with trauma which I’ve started putting into practice.
Dear Catherine, Thank you for your kind 5-star review! We're so glad you found our services helpful. Your feedback means a lot to us. We’re committed to providing the best possible care to our clients. Thank you again for choosing Wellin5. -Rosette Wellin5 Team
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About wellin5.ca
Struggling with your mental health? Our online counsellors meet with you through our video counselling platform, when and where it works best for you.
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Technology Stack
wellin5.ca uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
wellin5.ca receives approximately 15.3K monthly visitors and ranks #1,488,319 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:04 on the site.
The majority of wellin5.ca's traffic comes from undefined, undefined, .
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