trainerize.com
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Trainerize: The Silent Giant of Fitness Tech
How 72 people built a 1.9M monthly visit fitness empire
While the fitness industry obsesses over flashy consumer apps, a quiet B2B behemoth has been scaling silently. ABC Trainerize isn't chasing your attention—it's building the infrastructure that powers thousands of personal trainers' businesses.
"They're not selling fitness apps—they're selling business infrastructure. The product is the platform."
The Silent Majority
75% of traffic comes from direct visits—this isn't a discovery play, it's a retention engine. Trainers aren't browsing for alternatives; they're logging in to run their business. The 20% organic search is mostly branded ('trainerize login'), indicating a sticky product where users don't consider alternatives.
The Efficiency Play
With 72 employees generating $9.1M in revenue, Trainerize achieves $126k revenue per employee—exceptional efficiency for a SaaS company. This isn't a growth-at-all-costs startup; it's a precision instrument. Their tech stack (jQuery, Tailwind, PWA) suggests mature, pragmatic engineering focused on reliability over bleeding-edge features.
The geographic data reveals their strategy: 54.8% of traffic comes from an undefined region (likely a privacy filter), with the next three countries showing 13.1%, 12.6%, and 7.3% shares. This suggests a globally distributed user base, not dependent on any single market. The absence of a funding round in the data speaks volumes—they're profitable or bootstrapped, avoiding the VC treadmill.
- Direct traffic dominance (75%) indicates exceptional product-market fit and brand recall
- Low organic search share (20%) suggests they're not playing the SEO game—traders come to them
- The 'planet fitness app download' keyword reveals their white-label capabilities
- Trustpilot's 86 reviews at 3.8/5 shows they're solving real problems, not chasing perfect scores
The Unsexy Winner
While competitors chase vanity metrics, Trainerize builds the rails for fitness business infrastructure. They're not the flashiest, but they might be the most durable.
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ABC Trainerize | Personal Training Software for Fitness Professionals
ABC Trainerize is a personal training software that helps you deliver customized fitness programs, track client progress, and grow your fitness business.
ABC Trainerize | #1 Personal Training Software for Fitness Professionals
Join 400,000+ fitpros using ABC Trainerize to deliver programs, engage with clients, and manage their business.
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ABC Trainerize
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Reviews (20)
This is a really great app to use not…
This is a really great app to use not only for trainers but for clients as well. Super easy to use I’ve replay enjoyed using this.
Hi Teresa! Thank you so much for leaving a review! it made our day! 💚
Complete solution easy to use
Love the platform their is everything for my business
Back at it.
I have used ABC Trainerize in the past, having returned I saw the additional benefits and have been impressed.
Very good and I highly recommend the app
Very good and I highly recommend the app
An excellent app to keep people moving.
This App. helped me before it helped my clients. Excellent articles and great tips that keeping me motivated , creative and updated with new ideas. Thank you 😊
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About trainerize.com
ABC Trainerize is a personal training software that helps you deliver customized fitness programs, track client progress, and grow your fitness business.
Company Overview
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Technology Stack
trainerize.com uses 30 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Traffic & Audience
trainerize.com receives approximately 1.9M monthly visitors and ranks #18,015 globally. The website has a bounce rate of 25% with visitors viewing an average of 11.5 pages per visit. Users spend an average of 9:42 on the site.
The majority of trainerize.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trainerize.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trainerize.com directly at https://trainerize.com.