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TrainHeroic: The Unsung Giant of Coaching Tech
How a 22-person team built a $2.2M revenue engine for athletic performance
While the world obsesses over calorie counters and step trackers, TrainHeroic quietly dominates the high-performance training market. This isn't another fitness app—it's a $2.2M revenue machine built by just 22 people, connecting elite coaches with athletes who demand more than just a workout plan.
"TrainHeroic isn't selling fitness—they're selling coaching infrastructure, and that's why they're winning."
The 22-Person Powerhouse
With just 22 employees, TrainHeroic generates $100K+ per employee in revenue—a remarkable efficiency ratio for a B2B SaaS company. This lean operation suggests either extreme automation or a product that sells itself. Given their 54% direct traffic (vs 35% organic), it's likely the latter. Athletes and coaches aren't discovering TrainHeroic—they're seeking it out specifically, typing 'trainheroic' into search bars 3,650 times per month. This is brand equity, not SEO luck.
The Marketplace Flywheel
TrainHeroic's genius lies in its dual-sided marketplace. On one side: coaches who need tools to scale their business. On the other: athletes hungry for specialized programs (like 'Zercher Squats' with 21K monthly searches). The platform becomes more valuable with every coach who joins and every program they publish. This creates a network effect that traditional fitness apps can't replicate—Peloton can't let users create and sell their own workout plans, but TrainHeroic can and does.
The tech stack reveals a pragmatic, performance-focused approach. They're not chasing shiny new frameworks—jQuery, Bootstrap, and Tailwind CSS suggest a team that prioritizes shipping over reinventing. This isn't a criticism; it's strategic. When your revenue comes from coaches who need reliability, not bleeding-edge features, you build on proven foundations. The 72,987 backlinks tell the rest of the story: coaches link to TrainHeroic programs because they're the industry standard.
- Dominates niche training markets (zercher squats, hamstring exercises) where general fitness apps fail
- 54% direct traffic indicates strong brand loyalty and repeat usage
- Coaches, not algorithms, curate the content—creating authentic expertise moats
- 22-person team achieves $100K+ revenue per employee—exceptional efficiency
The Quiet Monopoly Play
TrainHeroic isn't competing for the fitness app market—it's building the infrastructure for the entire performance coaching industry. While others chase scale, they're building depth, one specialized program at a time.
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TrainHeroic | The World's Best Training App & Marketplace
TrainHeroic brings performance to the people with the leading training app and program marketplace with training plans from real coaches.
TrainHeroic
TrainHeroic exists to help you Be Your Best. Our world-class training app and training plan marketplace bring performance to your pocket!
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About trainheroic.com
TrainHeroic brings performance to the people with the leading training app and program marketplace with training plans from real coaches.
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trainheroic.com uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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trainheroic.com receives approximately 533.3K monthly visitors and ranks #74,682 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 5:08 on the site.
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