truecoach.co
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TrueCoach: The Silent Giant of Fitness Tech
873K monthly visits, 20 employees, $2M revenue. How did they build a monopoly in plain sight?
In a market flooded with VC-backed fitness apps burning cash, TrueCoach operates with quiet efficiency. They've captured 873,000 monthly visits with just 20 employees—a 43,669 visitor-to-employee ratio that would make SaaS founders weep.
"TrueCoach doesn't chase growth—they own their category so completely that trainers search for them by name 10,000+ times per month."
The Trainer's Silent Partner
TrueCoach isn't selling software; they're selling time back to personal trainers. With 74% direct traffic, their users aren't discovering them—they're returning. This is retention engineered into the product. The 3.5/5 Trustpilot score from just 15 reviews suggests a user base that doesn't need to complain publicly; they're too busy using the tool.
The Anti-Startup Playbook
While competitors chase feature bloat and AI gimmicks (note: 'fitness trainer prompt chatgpt' ranks in their top keywords—users are asking for help, not automation), TrueCoach stays ruthlessly focused. Their tech stack is pragmatic: jQuery, Tailwind, Bootstrap. No fancy frameworks, just reliable tools that work. This isn't a tech company pretending to be a fitness app—it's a fitness tool that happens to be software.
- Dominates search with 10,110 monthly 'truecoach' queries—brand recognition is their moat
- Top 5 countries are undefined, suggesting a global, English-speaking trainer base
- LinkedIn shows 10K+ followers but only 20 employees—extreme leverage
- Terms and privacy live under xplortechnologies.com—likely a holding company structure
The real story here is what they're NOT doing. TrueCoach isn't chasing the 'fitness unicorn' dream. They're not pivoting to AI, not raising Series B, not building a social network. They're building a tool for a specific professional niche, and doing it so well that their users become their marketing engine. The 74% direct traffic is the ultimate product-market fit signal.
The Quiet Monopoly
TrueCoach proves that in B2B SaaS, the best growth strategy is building something so essential that users have no choice but to return. They own the personal trainer workflow, and that's worth more than any valuation multiple.
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#1 Personal Trainer Software - TrueCoach
Save time and grow your business with the #1 online platform built for personal trainers, coaches, and gym owners. Try TrueCoach completely free for 14 days. Cancel any time.
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Reviews (12)
I love this platform for fitness…
I love this platform for fitness coaching and training programs. It allows you to guide and motivate all your clients with proper form when training and keep them on track to reach personal goals. I will most definitely keep this going for all my clients and athletes.
Allows me to programme in advance
Allows me to programme in advance, to keep track of clients and communicate with them efficiently.
User friendly platform with great features
I've been using TrueCoach for several years and they just keep adding more valuable features and making it more user friendly for coaches and clients alike. The customer service is also wonderful, and they have helped solve any issues I've had very quickly!
Perfect, but expensive, but perfect (to me).
Perfectly what I need, simple, ergonomic. The perfect tool for my coaching. It's been around 6-7 years, still satisfied. Even if it became quite expensive (compared to other competitors), The quality of the product makes it hard to leave.
a little expensive but easy to use for…
a little expensive but easy to use for the most part
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About truecoach.co
Save time and grow your business with the #1 online platform built for personal trainers, coaches, and gym owners. Try TrueCoach completely free for 14 days. Cancel any time.
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truecoach.co uses 25 technologies across their website including HSTS, PHP, WordPress, and more.
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Traffic & Audience
truecoach.co receives approximately 873.4K monthly visitors and ranks #45,856 globally. The website has a bounce rate of 30% with visitors viewing an average of 8.4 pages per visit. Users spend an average of 10:19 on the site.
The majority of truecoach.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about truecoach.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit truecoach.co directly at https://truecoach.co.