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wellway.com
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wellway.com

15 technologies
VerifiedVisit7.3K/mo$19M8815 Tech21 Leads
Deep Dive

WellWay: The $19M Wellness Gamble

Analyzing the high-end wellness club disrupting traditional healthcare consulting

WellWay isn't selling gym memberships—they're selling a $19.4M vision of 'collaborative care' that redefines what a wellness club can be. With 88 employees and a hyper-local SEO strategy, they're betting everything on a model that blends premium fitness with medical consulting.

$19.4M
Annual Revenue
88
Employees
7,260
Monthly Visits
48%
Direct Traffic

"They're not competing with Planet Fitness—they're competing with your primary care physician."

The Hyper-Local SEO Play

WellWay's traffic strategy is surgical. 'Wellway Babcock Ranch' and 'high end gym in Cape Coral' drive their organic discovery. This isn't national brand building—it's fortress-building in Southwest Florida. They own their micro-market so thoroughly that 48% of traffic comes direct, indicating a loyal, local membership base that doesn't need Google to find them.

The Revenue Per Employee Paradox

At $19.4M revenue with 88 employees, that's ~$220K per employee—an exceptionally high ratio for a wellness business. This suggests either a premium membership model with limited high-value clients, or they're monetizing consulting services far beyond gym access. The 'Consulting' industry classification confirms they're not just selling sweat—they're selling strategic health outcomes.

Their tech stack reveals a modern approach: Tailwind CSS and DaisyUI for rapid UI iteration, Cloudflare for performance, and Microsoft Ads (not Google) for acquisition. This is a team that ships fast and thinks differently about traffic sources.

  • Dual CEO structure (Schultheis & Parent) suggests strategic division between medical and operational leadership
  • Chief Medical Advisor (Dr. Susan Ritter) signals clinical credibility beyond typical fitness brands
  • Indeed careers page shows they're scaling operations aggressively
  • Instagram presence is active but analytics show zero traffic from social—organic search and direct dominate
No national brand awareness
Dominant local market position
No visible backlink strategy
Premium revenue-per-employee metrics
No Trustpilot reviews or public social proof
Medical credibility via Dr. Ritter
Traffic is 100% US-based (undefined = domestic)
Modern tech stack enabling rapid iteration

The Florida Wellness Experiment

WellWay is building a defensible, high-margin local business—but can this model scale beyond Cape Coral, or is it destined to remain a regional premium play?

What tech stack does Wellway use?

21 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Advertising1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics6
G
Google Analytics
M
Microsoft Ads (Bing)
H
HubSpot
H
HubSpot
G
Google Tag Manager
G
Google Analytics

How much traffic does Wellway get?

Traffic & Engagement

7.3K
Monthly Visits
1.7
Pages/Visit
0:48
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-39%
11.9K
Oct 2025
Oct
9.1K
Nov 2025
Nov
7.3K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
48%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Wellway's audience located?

🌍100.0%

What keywords does Wellway rank for?

5 keywords
1wellway babcock ranch660 vol
2high end gym in cape coral250 vol
3wellway360 vol$1.83
4wellway cape coral250 vol
5wellway babcock ranch black friday120 vol

How is Wellway's SEO?

Meta Tags

title33 chars

WellWay - A Premier Wellness Club

description123 chars

WellWay helps you improve your health with innovative services and collaborative care like you’ve never experienced before.

languageEN-US

H1 Tags

h1The future of wellness is personal.
h1Privacy Settings

Schema Types

Unknown

Who works at Wellway?

Loading leads...

What do customers think of Wellway?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wellway

What is Wellway's Revenue?
Wellway generates approximately $19M in annual revenue. With 88 employees, that's $220,000 per employee.
What does Wellway do?
WellWay helps you improve your health with innovative services and collaborative care like you’ve never experienced before.
How fast is Wellway growing?
Wellway employee count has changed by 31% year over year.
What technologies does Wellway use?
Wellway uses 15 technologies across their website including Maps, Programming Languages, CMS. Key technologies include Leaflet, Mapbox, PHP, WordPress.
Who are Wellway's competitors?
Wellway's main competitors include Reliability Management Group (RMG), Fathom Consulting, The Willow Group, Project Consulting Group, R3 Continuum. These companies operate in similar markets and compete for the same customer base.

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How to contact Wellway?

Social Profiles

What are Wellway's key pages?

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About wellway.com

WellWay helps you improve your health with innovative services and collaborative care like you’ve never experienced before.

Company Overview

wellway.com
Website
#2,844,429
Global Rank
7.3K
Monthly Visitors
15
Technologies
21+
Employees

wellway.com Social Media

Contact wellway.com

Technology Stack

wellway.com uses 15 technologies across their website including Leaflet, Mapbox, PHP, WordPress, and more.

Maps

Leaflet, Mapbox

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

Microsoft Ads

Traffic & Audience

7.3K
Monthly Visits
47%
Bounce Rate
1.7
Pages/Visit
0:48
Avg. Duration

wellway.com receives approximately 7.3K monthly visitors and ranks #2,844,429 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:48 on the site.

The majority of wellway.com's traffic comes from .

Frequently Asked Questions

What is wellway.com?
WellWay helps you improve your health with innovative services and collaborative care like you’ve never experienced before.
What technologies does wellway.com use?
wellway.com uses 15 technologies including Leaflet, Mapbox, PHP, and 9 more. View the full tech stack analysis above.
How do I contact wellway.com?
You can contact wellway.com through their contact page.
What are wellway.com's social media accounts?
wellway.com is active on instagram. You can find links to all their social media profiles in the social section above.
Is wellway.com hiring?
Check wellway.com's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is wellway.com?
wellway.com receives approximately 7.3K monthly visitors and ranks #2,844,429 globally. Traffic is declining by 20.3% month-over-month.

Related Searches

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This page provides publicly available information about wellway.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wellway.com directly at https://wellway.com.