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WeMind: The Invisible Health Tech Giant
A $39.6M revenue company that dominates by staying offline when everyone else is logging in.
The most telling thing about WeMind isn't their $39.6M revenue or 257 employees—it's their homepage. It says 'Webbplatsen genomgår schemalagt underhåll' (The website is undergoing scheduled maintenance). For a health tech company in 2024, this isn't a bug; it's a feature.
"Their website is down, but their business is definitely not. That's the real signal."
The B2B2C Power Play
WeMind isn't chasing direct-to-consumer eyeballs. With 21K monthly visits and a #1.1M global rank, they're invisible on the open web. But their revenue tells the real story: they're a B2B2C beast that sells workplace health services through employers, not Google searches. The 36% organic traffic is mostly people searching for 'wemind login' or specific clinic locations like 'wemind haninge'—existing customers, not prospects.
The Maintenance Moat
While competitors bleed marketing dollars on SEO, WeMind's 'under maintenance' homepage is a flex. It says: 'We don't need this.' Their traffic breakdown proves it—20% direct traffic means employees know exactly where to go. They're not optimizing for search engines; they're optimizing for corporate contracts. The Bootstrap + WordPress stack is standard, but Varnish cache shows they're handling real load, not just brochureware.
The executive team structure reveals their game: a Head HR (Frida Dirfmark), IT Manager (Johan Lindvik), and Bid Manager (Paul Howard) front and center. This isn't a product-led growth story—it's an enterprise sales machine. They're selling health services to Swedish corporations who need to check compliance boxes, and WeMind is the vendor that makes it easy.
- Revenue per employee: ~$154K (healthy for B2B services)
- Zero marketing spend on acquisition (site maintenance says it all)
- Twitter/Facebook/Instagram profiles exist but drive negligible traffic
- Login-focused keywords dominate their search footprint
The Anti-Startup Startup
WeMind proves that in B2B health tech, the best marketing is having no marketing at all—just a maintenance page and a fat pipeline.
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About wemind.se
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Technology Stack
wemind.se uses 3 technologies across their website including WordPress, Varnish, Bootstrap.
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WordPress
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Varnish
CSS Frameworks
Bootstrap
Traffic & Audience
wemind.se receives approximately 21.2K monthly visitors and ranks #1,123,285 globally. The website has a bounce rate of 63% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:21 on the site.
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