werkenbijbas.com
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BAS: The 1,000-Person Family Startup
How a 60-year-old Dutch automotive giant built a cult-like hiring brand without traditional HR.
BAS Group isn't just a car dealer; it's a Brabantian family business that scaled to 1,300 employees and $600M in revenue while maintaining a startup's cultural cohesion. Their careers site, werkenbijbas.com, is the digital front door to a company that refuses to act like a corporate giant.
"They don't hire employees; they recruit 'Lucky BAStards'."
The Cultural Engineering
BAS has weaponized its identity. With 30 nationalities represented among 1,000+ colleagues, they've turned diversity from a checkbox into a core business asset. The site doesn't just list jobs; it sells an identity. The 'Lucky BAStard' branding is a psychological hook—it implies exclusivity and belonging, transforming job seekers into brand evangelists before they even apply.
The Traffic Paradox
Despite a modest 20k monthly visits and a global rank of ~1.1M, BAS commands a massive $600M revenue engine. This disconnect reveals a critical insight: their recruitment strategy is high-trust, low-volume. They don't need mass traffic; they need the right traffic. With 43% organic and 43% direct traffic, they are attracting a highly intentional audience—people specifically searching for 'bas world werken bij' or 'bas volvo vacatures'.
The tech stack tells a story of pragmatic efficiency. They use jQuery and Bootstrap—mature, stable technologies—rather than chasing bleeding-edge frameworks. This mirrors their business philosophy: reliability over hype. Their social footprint is aggressive and modern (TikTok, Instagram, YouTube), targeting a younger demographic that the traditional automotive industry often ignores.
- Domain Authority: They rank for 'bas' (66k monthly volume), dominating their own brand universe.
- Niche Targeting: Long-tail keywords like 'bas world inkoop spanje' show they are recruiting for specific, high-value roles, not just filling seats.
- Multi-Channel Presence: Active on TikTok and Instagram proves they understand that modern talent acquisition happens on entertainment platforms, not just LinkedIn.
The Anti-Corporate Playbook
BAS proves that in the war for talent, culture beats scale. Every time.
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Meta Tags
Werken bij BAS | Werken bij BAS
We zijn actief sinds 1962. Als Brabants familiebedrijf groeiden we uit tot wereldspeler in de Automotive. En bij BAS gaan we vooruit, elke dag weer. Dankzij onze mensen: zo’n 1.000 collega’s met 30 nationaliteiten. Ieder heeft zijn eigen expertise en de drive om van elkaar te leren. Op een plek waar iedereen zichzelf kan zijn. Word ook een ‘Lucky BAStard’!
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About werkenbijbas.com
We zijn actief sinds 1962. Als Brabants familiebedrijf groeiden we uit tot wereldspeler in de Automotive. En bij BAS gaan we vooruit, elke dag weer. Dankzij onze mensen: zo’n 1.000 collega’s met 30 nationaliteiten. Ieder heeft zijn eigen expertise en de drive om van elkaar te leren. Op een plek waar iedereen zichzelf kan zijn. Word ook een ‘Lucky BAStard’!
Company Overview
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Technology Stack
werkenbijbas.com uses 19 technologies across their website including Google Maps, YouTube Embed, Font Awesome, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome
Security
reCAPTCHA
CDN
unpkg
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
werkenbijbas.com receives approximately 20.2K monthly visitors and ranks #1,133,002 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 8:39 on the site.
The majority of werkenbijbas.com's traffic comes from .
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