westbrooke.co.za
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Westbrooke: The Quiet Giant of SA Asset Management
A 20-year veteran managing $5M+ in alternative assets with global reach
While fintech startups chase headlines, Westbrooke has quietly built a 20-year fortress in alternative asset management, operating from South Africa with offices in the UK and US. This isn't a disruptive app—it's a disciplined wealth preservation machine.
"Alternative asset management isn't about disruption—it's about discipline. Westbrooke compounds wealth while others chase trends."
The Anti-Growth Growth Story
Westbrooke's 866 monthly visits and 46% organic traffic reveal a counterintuitive strategy: they don't scale through marketing blitzes. Their traffic profile suggests a referral-heavy, relationship-driven business where 'Antony Iredale' (820 monthly searches) and 'Adrian Westbrooke' (230 searches) are the real growth engines. This is a business built on names, not keywords.
The Invisible Client Base
With 48 employees managing $5M in revenue, Westbrooke operates at a remarkable $104K revenue per employee—typical for lean, institutional-grade asset managers. The absence of Trustpilot reviews or public customer metrics isn't a bug; it's a feature. Their clients don't shop on comparison sites—they trust institutional relationships built over decades.
The tech stack tells a story of pragmatic efficiency: jQuery and Bootstrap (stable, proven), Tailwind CSS for modern UI, and Google Analytics for measurement. No flashy Web3 or AI hype—just solid, maintainable tech. The login portal runs on eFront Cloud, a specialized alternative investment platform, signaling serious institutional infrastructure rather than consumer-facing flash.
- Multi-asset, multi-strategy approach: Not tied to one market or instrument
- Co-investment platforms: Aligns interests with clients through shared capital
- Global footprint from SA roots: Proves emerging market expertise travels
- 48-person team: Large enough for institutional credibility, small enough for agility
The Institutional Playbook That Works
Westbrooke proves that in alternative assets, depth beats scale and relationships beat reach. For founders building B2B fintech, this is the blueprint: solve for the 1% who matter, not the 99% who browse.
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Westbrooke - Alternative Asset Management
Founded in 2004, and with offices in South Africa, the UK and the USA, Westbrooke is a multi-asset, multi-strategy manager of alternative investment funds and co-investment platforms. Our purpose is to preserve and compound our clients’ wealth to cement their future prosperity.
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About westbrooke.co.za
Founded in 2004, and with offices in South Africa, the UK and the USA, Westbrooke is a multi-asset, multi-strategy manager of alternative investment funds and co-investment platforms. Our purpose is to preserve and compound our clients’ wealth to cement their future prosperity.
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Technology Stack
westbrooke.co.za uses 22 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
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Google Fonts
Security
HSTS
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PHP
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DoubleClick Floodlight, Microsoft Ads, Google Ads
Traffic & Audience
westbrooke.co.za receives approximately 866 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:36 on the site.
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